Rob Ortiz Email & Phone Number

Atlantic

DVP SALES, ATLANTIC - NY, NJ, PA, DE, MD, Montgomery County, Washington DC, and Virginia.

Basking Ridge, Nj

Sr. Portfolio Manager – Responsible for managing ten suppliers at Fedway including two for the top three largest suppliers in the company. • Oversee 107 million dollars in business at Fedway Associates that amasses over 18 million dollars in gross profit. • Manage internal banks for three suppliers with a combined budget of over 2 million dollars. • Retooled and managed a merchandising team of 10 field people and 3 managers for Bacardi. • Manage an in house Bacardi Brand… Show more Sr. Portfolio Manager – Responsible for managing ten suppliers at Fedway including two for the top three largest suppliers in the company. • Oversee 107 million dollars in business at Fedway Associates that amasses over 18 million dollars in gross profit. • Manage internal banks for three suppliers with a combined budget of over 2 million dollars. • Retooled and managed a merchandising team of 10 field people and 3 managers for Bacardi. • Manage an in house Bacardi Brand Specialist who is tasked to cover the key on premise accounts in the whole state. • Recruited and launched 8 craft suppliers and negotiated agreements that provided Fedway with high profitability. Show less

Regional Manager - Responsible for managing the Serralles U.S.A portfolio in NJ, NY, CT, & PA. • Managed the second largest market and territory for Don Q rum and other craft brands in the Serralles family portfolio. • Provided pricing, programming, and forecasts with our distributor partners in each state. • Built and managed a team of three district managers to work day to day in each market. • Inherited an over budget territory and built it into the most profitable… Show more Regional Manager - Responsible for managing the Serralles U.S.A portfolio in NJ, NY, CT, & PA. • Managed the second largest market and territory for Don Q rum and other craft brands in the Serralles family portfolio. • Provided pricing, programming, and forecasts with our distributor partners in each state. • Built and managed a team of three district managers to work day to day in each market. • Inherited an over budget territory and built it into the most profitable territory in the country. • Tasked with developing a relationship with the PLCB and was successful in 2 new listings in the three years of calling on them. • Recruited and signed craft distiller, Barrows Intense to be launched nationally by Serralles U.S.A. Show less

District Manager – HARLEM Responsible for introduction of new brand from Nolet Spirits in New Jersey and New York City.• Created and executed the sales plan and introduction for HARLEM Kruiden Liquor.• Proposed and implemented pricing and programming schedule for new spirit brand. • Attained top market introduction in the country in both case sales and accounts sold displacing top competitor in 20 accounts. • Projected to hit 16 month goal 7 months ahead of schedule.

District Manager – Ketel One Responsible for maintaining and growing the 4th largest market in the United States for one of the fastest growing brands in the Adult Beverage Industry for Nolet Spirits U.S.A. • Attained double digit growth in market place 6 of 7 years in market.• Propose, implement, and manage successful pricing and programming schedule for Ketel One Vodka.• Achieved double digit growth in markets top 100 on-premise accounts while attaining high profile… Show more District Manager – Ketel One Responsible for maintaining and growing the 4th largest market in the United States for one of the fastest growing brands in the Adult Beverage Industry for Nolet Spirits U.S.A. • Attained double digit growth in market place 6 of 7 years in market.• Propose, implement, and manage successful pricing and programming schedule for Ketel One Vodka.• Achieved double digit growth in markets top 100 on-premise accounts while attaining high profile features in and relationships in these venues. Show less

New Jersey

District Manager Responsible for pricing, programming, and sales on-premise for extensive wine portfolio. • Posted double digit brand growth in New Jersey on-premise on all priority brands.• Responsible for placement of key wine brands in high profile accounts and festivals throughout New Jersey such as PNC Bank Arts Center and Waterloo Village.• Ran 50 successful crew drives with each major distributor with multiple brands.

Millburn, Nj

Sales Manager – Off-Premise Division Supervised, trained, and evaluated staff of 84 sales representatives and four field sales managers.• Prepared, implemented and managed annual sales projections for all off-premise activity in Southern New Jersey.• Managed ongoing programs and depletions within the spirit, wine, and beer categories.• Conducted regular meetings with staff to monitor progress in attaining sales objectives.Sales Manager – On-Premise Division Supervised… Show more Sales Manager – Off-Premise Division Supervised, trained, and evaluated staff of 84 sales representatives and four field sales managers.• Prepared, implemented and managed annual sales projections for all off-premise activity in Southern New Jersey.• Managed ongoing programs and depletions within the spirit, wine, and beer categories.• Conducted regular meetings with staff to monitor progress in attaining sales objectives.Sales Manager – On-Premise Division Supervised, trained, and evaluated staff of 10 sales representatives and one field sales manager for a new on-premise only division.• Responsible for development of statewide on-premise pour programs and brand introductions.• Partnered with supplier representatives to create incentive programs for management and sales representatives.• Assisted in planning and implementation of corporate sales and distribution policies to better serve key accounts.Field Sales Manager Conducted weekly individual meetings with a team of sales representatives to assess productivity and effectiveness in both on-premise and off-premise accounts.• Coached and accompanied representatives in making successful introductions of new products and soliciting new accounts.• Development of wine, spirit, and beer menus within hotel/restaurant accounts.Sales Representative Established and managed a large account base with a mix of both on-premise and off-premise accounts.• Expanded active accounts by over 20% and significantly increased sales by 55%.• Developed presentations and presented new products with corresponding materials while placing products in accounts previously controlled by competitors. Show less

Bachelor Of Applied Science (Basc) - Marketing, Business, Management, Marketing, And Related Support Services

Bachelor Of Science (Bs), Marketing

Studied and graduated with a degree in Marketing.

Education record

Activities and Societies: Wrestling and Cross Country