Rob Otterson Email & Phone Number

Driven by data, research and the voice of our customers, I lead the Bobcat team that connects our future product offerings with what our customers need most.I started with Bobcat in 1997 and am proud to have built my career here. The company has asked and provided the opportunity to maximize my contribution regardless of whether the responsibility aligned with my title. Through roles in sales, marketing, IoT (digital business) and product management, I have always aimed to create - and encourage my teams to foster - a culture that prioritizes leadership, professional development, accountability and empowerment. Because I am passionate about the limitless possibilities of technology, I advocate for my team and our business to transform data into meaningful information that can influence business decisions. Looking to the future, I am eager to drive results and push boundaries by evolving the business, product and customer experience. PROFESSIONAL OBJECTIVECreate a culture that embodies the principles of leadership, development and empowerment. Leverage experience and pursue knowledge to guide strategic business decisions. Utilize business intelligence and analytics to invent creative solutions. Commit to the success of individual employees and the organization. Execute at the highest level to maximize opportunity.LEADERSHIP MILESTONES12 years championing the ongoing activation of Oracle Business Intelligence Enterprise Edition 5 years implementing the first company-wide Salesforce CRM and Tibco MDM solutions5 years developing the first global product roadmap3 years leading the implementation of Sophion Accolade to manage the NA project portfolio. 2 years to deliver the first Machine to Machine/IoT cloud platform and commercial subscription model CAREER ACHIEVEMENTSImproved Existing Product Margins $75M in 12 months with New Go-To-Market StrategyIncreased New Product Margins 6% Through New Project Management PoliciesIdentified $180M in Margin Improvement Opportunity in 8 monthsImproved On-time Product Launches 43% by Modernizing Resource ManagementIncreased Product Market Share 3% by Automating Order and Inventory ManagementIncrease Sales from Leads by 10% by Implementing New CRM Capabilities Launched M2M Platform which Today Connects Over 100,000 Pieces of EquipmentINNOVATIVE PROCESS IMPROVEMENTSNational Order Allocation and Inventory Management System Powered by AITailored Analytics and Business Intelligence for Over 550 Channel PartnersAnalytic Price Elasticity Model for Maximizing Sales Programs and Discounts

• 

  University Of North Dakota

  Marketing