Rob Reid

Rob Reid Email and Phone Number

I enjoy leading teams and collaborating with others to solve media challenges. A committed, strategic and measured leader who sets direction and leads by example. @ CBC
toronto, ontario, canada
Rob Reid's Location
Greater Toronto Area, Canada, Canada
Rob Reid's Contact Details

Rob Reid personal email

n/a
About Rob Reid

Specialties: Broadcast media, pricing broadcast media, negotiating media, analyzing data, problem solving.

Rob Reid's Current Company Details
CBC

Cbc

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I enjoy leading teams and collaborating with others to solve media challenges. A committed, strategic and measured leader who sets direction and leads by example.
toronto, ontario, canada
Website:
cbc.ca
Employees:
5624
Rob Reid Work Experience Details
  • Cbc
    Senior Manager, Media Planning
    Cbc Feb 2021 - Present
    Toronto, Ontario, Canada
    I work closely with my team of promotional specialists to develop strategic plans for promoting CBC content on CBC platforms,I am a key contact with various stakeholder departments to ensure our promotional plans aligns with content/service priorities and external paid media.
  • Cbc
    Media Planner
    Cbc Sep 2011 - Feb 2021
    Toronto, Canada Area
    Develop multi-platform strategies and media plans for CBC internal assets such as Television, Radio and Digital. Maximize and optimize use of TV and Online promotional inventory to maximize awareness of priority programming. Build audience and brand awareness of CBC properties.
  • Cbc
    Senior Revenue Analyst
    Cbc May 2008 - Sep 2011
    I currently perform specialized business analysis in support of a wide range of projects dealing with revenue objectives.
  • Cbc
    Sports Revenue Analyst
    Cbc Sep 2004 - May 2008
    I was responsible for developing pricing strategies, increasing rates, measuring the value of unsold inventory and other projects related to CBC sports properties.
  • Zenithoptimedia
    Broadcast Investments
    Zenithoptimedia Jun 2003 - Sep 2004
    Responsible for the negotiation and execution of spot television and regional network television buys for Priszm brands and Novartis. Manage the negotiation and execution of Priszm brands radio buys
  • Bates Canada
    Media Executive/Supervisor
    Bates Canada Dec 2000 - Jun 2003
    Responsible for the negotiation and execution of spot television, specialty television and regional network television buys for Hyundai and Wendy's. Responsible for the updating of monthly billing and client budget control reports.As Radio Supervisor of Redseat.ca concerts, responsibilities included the negotiation of radio buys which promoted various artists and their upcoming concerts. This included sending traffic out for the buys, booking radio hosts for the various events, and updating budget control reports.
  • Initiative Media
    Broadcast Buyer
    Initiative Media May 1998 - Dec 2000
    Responsible for the execution and negotiation of spot television, spot radio and specialty television buys for Home Depot, Las Vegas Conventions, Buena Vista Pictures and Buena Vista Home Video
  • Wimc (Who Is My Competitor?)
    Media Assistant
    Wimc (Who Is My Competitor?) 1998 - 1999

Rob Reid Skills

Broadcast Problem Solving Television Negotiation Analysis Advertising Media Planning Media Strategy Media Buying Radio Media Digital Media Collaborative Problem Solving Marketing Strategy Asset Management Branding And Identity Data Analysis Microsoft Excel Radio Advertising

Rob Reid Education Details

Frequently Asked Questions about Rob Reid

What company does Rob Reid work for?

Rob Reid works for Cbc

What is Rob Reid's role at the current company?

Rob Reid's current role is I enjoy leading teams and collaborating with others to solve media challenges. A committed, strategic and measured leader who sets direction and leads by example..

What is Rob Reid's email address?

Rob Reid's email address is rr****@****geco.ca

What schools did Rob Reid attend?

Rob Reid attended Humber College, York University.

What skills is Rob Reid known for?

Rob Reid has skills like Broadcast, Problem Solving, Television, Negotiation, Analysis, Advertising, Media Planning, Media Strategy, Media Buying, Radio, Media, Digital Media.

Who are Rob Reid's colleagues?

Rob Reid's colleagues are Rhonda Brown, Brian Spear, Ryan Craig, Donatela Gapuz, Cindy Stought, Helen Pelham, Chris O'neill-Yates.

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