Rob Seifert Email & Phone Number

Shillington, Pa

- Small Business Owner focused on residential home improvements and painting services- Expanded services from solely residential painting to commercial accounts, home improvement services, and small repairs. - Targeted medium to high end residential customers through direct marketing efforts- Grew revenue 200% annually over multiple years- Holiday Lighting Specialists

Ephrata, Pennsylvania

Set company record for total sales revenue in 1st year with company while driving daily sales and managing five member sales team. Developed, managed and implemented yearly marketing campaign and budget. Served as in-house advertising agency, managed multiple websites, and the company online and social media presence on Facebook, Instagram, Houzz, Twitter and Pinterest. Created monthly/yearly sales budgets, established sales goals, developed product pricing and profitability reporting. Directed merchandising efforts and managed overall customer experience.

Lancaster, Pennsylvania Area

Marketing Communications Manager: Directed company-wide marketing, advertising and communications-related business development initiatives for a division with annual sales in excess of $200M. Headed strategic planning, branding, advertising and public relations initatives. Produced corporate communication materials and presentations including public relations, PowerPoint, newsletters, product data sheets, desktop publishing. Managed and coordinated divisional tradeshows including planning, sponsorships, displays and logistics. Directed graphic design, video productions, digital photography, material publication, promotional and collateral materials and displays. Designed and directed photographic and video productions. Designed and maintained L-3 FOS website www.L-3com.com/FOS. I have managed both individuals and groups as well as accounts and large projects.Proposal Manager: Management of the entire proposal response effort including the coordination and lead of proposal team responses to Federal, Government, Military and Prime Contractor Requests for Proposal (RFPs), proposal management, RFP analysis, compliance matrix development, response coordination, reviews, risk management, writing, editing and production.L-3 Highlights:- Winning proposal efforts that resulted in the booking of more than $200M in contracts annually from 2009 - 2011.- Selected to head Marketing Communications department in new organization and coordinate merger and transition.- Divisional Ad selected to represent Corporation in National Publication (Defense News) and currently utilized byL-3 Corporate as the Advertising Template for Multi-Products Ads.- Identified by L-3 Group an expert in Proposal Development and support other divisions with proposal responses.

Wyomissing, Pa

Director of Media Technology Services / Account Executive /Internet Project Manager / Internship Supervisor: Directed all agency media services, including sales, implementation, and purchases in excess of $1M annually. Responsible for all customer technology related services and issues. Managed account service, sales, retention and growth, new business development, proposal development and the implementation of communications, advertising and marketing campaigns. Developed brochures, websites, stationary packages, logos, collateral materials, tradeshow booths, public relations, print ads, radio spots, TV commercials, internet advertising and newsletters. Agency facilitator and project manager for all Internet related activities. Responsibilities included sales, maintenance, and customer service of more than a dozen corporate websites. Developed the agency internship program, selection and recruitment process as well as the training and supervision of all agency interns for more than five years.Reese Achievements:- Managed over twenty commercial, retail, industrial and financial clients with sales exceeding $5M.- Developed and implemented Google Ad Words campaign that increased client web site traffic over 500% in less than three months resulting in a 20% increase in new business inquiries.- Project managed, copy wrote, tested and launched a 100+ page website that incorporated Flash, an interactive administrative section, secure online transactions, a database and video.