Rob Sullivan Email & Phone Number

Leading the Creative Services team, my role covers Creative Direction, brand consulting and visual identity development. I collaborate with University partners to amplify visual expression and build distinctive brand platforms.

Sheffield/Manchester/London/Leeds

As a branding consultant, graphic designer/art director and problem solver, I create brands, transform brands, and help them visually communicate who they are, what they do and why they matter. I work with agencies and directly with clients, having undertaken projects for THG - Ecommerce brand development and campaign art direction&design, HAVAS LYNX - Pharmaceutical marcomms, WRG - Global staff engagement programs, BORN + RASIED - Campaign creative, b2b/b2c comms.I also led the creative team at Ambition Institute through a 6 month rebrand. This included the full remit of organisational rebrand/repositioning, campaign creative, up-skilling and mentoring team members and providing advice and guidance throughout the rebrand process.

Sydney

This was an amazing opportunity to help transform Australia’s largest education provider. My role was to lead the state-wide team of over 20 designers in the TAFE NSW brand refresh. I was responsible for mentoring, developing and challenging the creative team to consistently deliver and exceed expectations for all the brand communication touch points. This entailed b2b/b2c comms, campaign art direction/design and online/offline collateral. I also helped develop the brand guidelines and evaluate the brand architecture.As head of the Creative team I gave feedback and signed off on all projects before they left the studio. It was a real privilege working with people who are so passionate about the transformative power education can have.

Sydney, Australia

Branding consultant, designer/art director collaborating with agencies, and clients directly, across b2b and b2c comms, campaigns and brand design projects:+ University of Technology Sydney (UTS) UTS Careers program and Univative branding.+ Australia Gas Limited (AGL) b2b brand communications across print and digital including digital style guide, EDM design, case study collateral and overhaul of online bill explainer UX/UI.+ Think Education Group ‘Festival of Change’ branding and integrated launch campaign.+ CanTeen (Teenage Cancer Trust) marketing comms and brand think tank + Anytime Fitness campaign creative including logo design and art direction.I also undertook a wide range of freelance creative projects for the following globally renowned agencies:DDB/Interbrand - Print and digital Campaign comms for Australia’s largest banking group, Westpac.TBWA - Shopper Marketing Art Direction & Design for Wrigley’s and McCain. OGILVY - Integrated campaign for AMEX.MARQUE - FMCG/shopper marketing designVCCP - Pitch work for government accountsGEORGE P. JOHNSON - Event branding and related collateral for Cricket World Cup Experiential pitch.GREY WORLDWIDE - Integrated campaign art direction and design for Panadol

Sydney

If you’re not challenging yourself, then you’re not moving forward. This was the biggest challenge of my career thus far. The creative team needed a new leader to help it develop and thrive to meet the expectations of the business. My role was to have a positive impact on the team morale and forge a collaborative, open mindset throughout.By identifying strengths and weaknesses of the individuals, I nurtured the team, giving guidance and direction on all the creative output across corporate branding, experiential and marketing communications. I worked with the senior management team on credentials and presentation documents and also closely with other department heads to ensure smooth management of client projects.Main clients were across b2b and b2c for Dow Agrosciences, Nudie and NewsCorp.

Sydney

After 8 years of gathering knowledge and skills, I decided to start my own branding business with help from two friends. The first thing I learned was how important your network is, and also to surround yourself with people who can do things you can’t.Amazingly, we won our very first pitch to rebrand the Australian version of the BRIT Awards: The ARIA’s (Australian Recording Industry Association) included logo creation, press ads, street posters, invites, passes, arena banners, set design, menus, magazine covers and all related visual communication. It’s fair to say I never dreamed of our first client being the night of nights for the Australian music industry. Rock n’ Roll.Brand Mechanics was subsequently awarded the Phonographic Performance Company Australia (PPCA) account, the scope of which included brand communications across print and digital including style guide, print/digital advertising, corporate communications including annual reports.On the back of these successful projects I was asked to reposition and rebrand Music Industry Piracy Investigations (MIPI). The scope of which included: brand creation, including strategy, naming and positioning, logo, stationery, website art direction and media pack design.I also collaborated with the Ogilvy Group to brand the Australian Pavilion at the Shanghai World Expo

Sydney

Undertaking a wide range of creative projects for respected award winning agencies including: Idea Works, Branding House, Billy Blue Creative, Brand Culture, Kastner&Partners, PHD Creative.

Sydney

A massive learning curve - moving to Sydney and to a top 10 Retail brand consultancy going through major changes. Right time, right place as I got to work, and lead on, some major Australian brands including AMP - one of Australia’s largest financial services business (full re-brand remit), Optus - 2nd largest telco (national retail brand rollout, including logo, signage and in-store graphics across all 172 locations nationwide). It was sink or swim - luckily I stayed afloat.

Uk

This Top 100 agency was where my career began, and where I realised how little I knew about Graphic Design. Luckily, I was surrounded by great people who taught me an immeasurable amount about design and creativity, as well as humility, which is something I try and remember to this day. Main clients were Virgin, Emirates and Sportsworld.