Rob Thomson Email & Phone Number

Toronto, Ontario, Canada

We aim to keep seniors living at home safely, for longer. Ageing in place in Canada has its advantages and we want to help seniors ensure that their homes are safe to help avoid falls and potential hospitalization. We provide registered Occupational and Physiotherapists to do assessments of your home and help make it safer in order to help you live at home for longer and avoid going into retirement homes or long term living facilities before you are ready to. We also work with Parkinson's, early onset Dementia/Alzheimer's, ALS patients, etc... needing to upgrade their home to be able to live safely and independently.

Toronto, Ontario, Canada

Toronto, Canada Area

Responsible for delivering a new loyalty program for the CIBC Aeroplan credit card account. Development and management of integrating a new loyalty program and platform internally within AC and into our financial services partners at CIBC.

Toronto, Canada Area

Leading the team managing the American Express relationship with Aeroplan. Full P&L responsibility as well as development of strategic roadmap and client relationship management.

Toronto, Canada Area

Led a team in charge of managing Aimia’s second largest global partner. Developed strategic initiatives to grow the business and help find digital solutions to drive increased engagement• Strategic planning of CIBC/Aeroplan loyalty relationship including working with third parties (Visa, Air Canada & Aeroplan coalition partners) to develop 1:1 personalized loyalty solutions through digital-centric communications such as integration of partner API’s (Visa & coalition partners)• Management of account financials and ownership of financial model including development of quarterly and three year outlook forecasts• Development of highly targeted 1:1 personalized CRM strategies, triggered through multiple direct digital channels using multiple data sources (loyalty & bank data)

Toronto, Canada Area

Responsible for overall account management of the CIBC relationship for Aeroplan. Led a team in developing and executing a strong, long term strategic growth plan for the portfolio which will ensure many more years of growth • Utilized transactional and lifestyle data (with analytics teams) to create advanced analytical models (churn, top of wallet) which drove results that outperformed existing bank models• Developed life cycle management and communications programs that drove engagement and complimented the banks messaging• Launched test and learn omni-channel anti-churn strategies that were replicated across verticals within the company• Responsibility for the CIBC/Aero portfolio financial and strategic planning (including 3 year outlook)

Toronto, Canada Area

Leading the credit card strategy team to develop (and continually optimize) the credit card strategy for BMO’s Personal & Commercial credit card portfolio with the goal of driving continued growth for the bank. Led a successful re-launch of the BMO World Elite card.

Toronto, Canada Area

Responsible for driving the strategy of acquisition campaigns to BMO’s retail businesses. Led a team of nine, responsible for developing Credit Card and Everyday Banking (EDB) product marketing campaigns for both the proprietary business as well as BMO’s retail partnerships. Developed, implemented, and maintained a constant market presence for our card and EDB products to back up a year round acquisition strategy.

London, United Kingdom

ICC is a B2B2C business offering Euro, USD and GBP Amex cards (including the Centurion card) to private banking customers throughout the world. I led the B2B business development with global private banks; from prospecting through to contract negotiations and launch of products.

London, United Kingdom

Managed a global portfolio of key private bank clients. Tasked with growing the business within these banks (including HSBC, Citi, UBS & Julius Baer) through increased card sales and increased billed business within the portfolio.

London, United Kingdom

Developed and managed all UK Amex brand and proprietary card advertising, media and sponsorship throughout the UK with a combined annual budget of $19M. Drove brand strategy within the UK market, following and leveraging Amex’s global brand strategy with both their “My Life My Card” and “Long Live Dreams” campaigns

London, United Kingdom

Led sponsorship and retail branding strategy and execution for American Express, Microsoft and Olympus accounts. I negotiated, managed and activated Amex’s sponsorship of Wimbledon in 2004 and 2005. Other initiatives included creating and activating several retail promotions, CRM initiatives and UK sponsorship activities for Microsoft

London, United Kingdom

London, England, United Kingdom

Montreal, Canada Area

Honours Bachelor Of Commerce (Bspad), Business

Fintech Certificate, Fintech

10 week online Fintech Program