Rob Verding Email & Phone Number

Vilvoorde, Vlaanderen, België

Tienen, Belgium

Zaventem, Belgium

Everberg, Belgium

Leading the development of the market strategy and marketing planning cycle by defining and implementing the product/market strategy in order to create a valuable, more differentiated business portfolioCoordinate the cross-functional matrix team that is building, implementing and monitoring the market strategy and marketing plan and drive the strategic sessions resulting in actionable marketing plansDevelop a product development pipeline towards the desired product portfolio and accelerate the success of new product launchesContinuously screen for opportunities in the market, competitor and customer intelligence and M&A scoutingEnsure a correct execution of the plans Build-up of the annual business budgets and long term strategic planning

Everberg, Belgium

Part of the Marketing team Support the growth in profitably of the EAIME overall PU business, working closely with the Sales, Technology, and R&D teams of all market area's (Insulation, Automotive & Flex foam, Adhesives, Coatings, Elastomers, Footwear, Composite Wood Products. Define and lead the commercialization phase of Innovation projects within the Polyurethanes business, and in addition prospect the current ‘non-customer’ arena to identify their future innovation needs and highlight opportunities for the Polyurethanes business to enter new market areas or customer accounts.

Everberg

• Develop and lead the annual marketing strategy for EAIME in order to support the CWP Business Strategy.• Develop the market intelligence systems, supported by the marketing Intelligence assistant, for the effective capture of data relating to competitors and markets and competitive raw materials within the industry in order to support the market development team.• Provide and organize marketing intelligence input to critical SMU activities such as the key account team, forecasting future market growth and commercialization potential of new product innovations.• Monitor raw material costs, capture this data in cost models, and communicate the cost trends to the Commercial team and the Value Selling team, in order to keep them up to date with competitive resin cost trends.• Value Selling: developing of cost models and other value selling tools. Implementing these value selling tools at customers .• Market Development Team : Mapping the CWP market and market trends, defining priority tools, defining priorities.• Manage the creative marketing and communications assistant and takes the lead to actively promote Huntsman as the No.1 supplier in the wood panel industry through advertising, media coverage and promotional activities.

Strategic marketing,Marketresearch, Marketing management