Rob Wagner Email & Phone Number

Orange County, California, United States

Tailored consulting services specifically for the alcoholic beverage market.𝗔𝗯𝗼𝘂𝘁 𝗠𝗲With decades of experience immersed in the dynamic world of alcoholic beverages, my professional journey has been defined by a passion for sales, strategic planning, and business development. I've had the privilege of managing sales teams of all sizes, driving revenue beyond $200 million, and leading transformative initiatives as Vice President of Supplier Business Development at RNDC.Here's what partnering with me brings to the table:𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: I bring a deep understanding of the alcoholic beverage industry's unique challenges and opportunities, ensuring your business stays ahead of the curve.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: From concept to market launch, I provide guidance to craft robust business strategies and create strong, distinctive brand identities.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: My solutions are cutting-edge, keeping your business competitive and relevant in a constantly evolving market.𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 Every business is unique. My services are tailored to meet your specific needs and goals, providing a bespoke consulting experience.𝗣𝗿𝗼𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: With a track record of helping clients achieve significant growth and success, I bring a wealth of experience and proven methodologies to the table.𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: I offer end-to-end support, ensuring your business thrives from initial concept through to market success.Whether you're a startup ready to launch your product or an established brand seeking innovation, my consulting services are crafted to match the distinctiveness of your beverages. Together, we'll navigate the complexities of the market and create strategies that lead to lasting success.Ready to elevate your business in the alcoholic beverage industry? Contact me at robertscottwagner@yahoo.com

Tustin, Ca

In my role as the business manager of an alcoholic beverage portfolio, I was accountable for devising successful business strategies, recognizing and addressing any deficiencies in annual operating plans (AOP), spearheading cross-functional efforts to enhance processes, aligning supplier initiatives with internal wholesale stakeholders, and implementing innovative solutions to drive revenue, improve profit, and grow market share in a 28 state footprint across all business segments, including On Sale, Off Sale Independents, and National Accounts.𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 $𝟐𝟎𝟎𝐌𝐌 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐀𝐜𝐫𝐨𝐬𝐬 𝟐𝟖 𝐒𝐭𝐚𝐭𝐞𝐬- Grew a diverse beverage portfolio by 10% creating growth strategies and executing commercial plans for cross-state sales, effectively managing the post-merger landscape, which required new sales approaches across multiple markets.𝐁𝐨𝐨𝐬𝐭𝐞𝐝 $𝟐𝟎𝐌𝐌 𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡- Achieved $20MM revenue growth post-merger by spearheading supplier integration and establishing performance metrics, leading the alignment of suppliers from YMC after a complex merger with RNDC.𝐂𝐮𝐭 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐄𝐱𝐩𝐞𝐧𝐬𝐞 𝐛𝐲 𝟐𝟎% - Reduced costly aged products by 20% by leading a cross-functional initiative with Supply Chain and Portfolio teams to reduce days-on-hand inventory, to address profitability constraints due to inventory inefficiencies. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐆𝐫𝐨𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐭 𝐛𝐲 𝟕%- Increased gross profit by 7% over 12 months by implementing process improvements with suppliers and addressing GP declines by optimizing commercial operations across key regions.𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐛𝐲 𝟐𝟓%- Boosted contract compliance by 25% by introducing new performance tracking tools and reinforcing contractual obligations, addressing inconsistent adherence to inventory concerns in supplier contracts.▸Clients included Vina Concha Toro USA, Hess Persson Winery, and IBG Wine & Spirits.

Tustin, Ca

In my business development role, I championed successful business strategies, proactively identified and addressed deficiencies in the annual operating plans (AOP), led cross-functional efforts to enhance processes, aligned supplier initiatives with internal wholesale stakeholders, and implemented innovative solutions to drive revenue, improve profit, and grow market share in a 10-state western footprint across all business segments.▸𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐞𝐝 𝟏𝟎% 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐜𝐫𝐨𝐬𝐬 𝐟𝐢𝐯𝐞 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝟏𝟎 𝐬𝐭𝐚𝐭𝐞𝐬.▸𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐖𝐢𝐥𝐥𝐢𝐚𝐦 𝐆𝐫𝐚𝐧𝐭’𝐬 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 𝟐𝟎%, 𝐰𝐢𝐭𝐡 𝐚 𝟑𝟎% 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐡𝐢𝐠𝐡-𝐯𝐚𝐥𝐮𝐞 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐛𝐲 𝐩𝐢𝐨𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞.▸𝐒𝐞𝐜𝐮𝐫𝐞𝐝 𝟏𝟓% 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐥𝐨𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬.▸𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲 𝐛𝐲 𝟐𝟎% 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧.▸Clients included William Grant, Santa Margherita USA, Vina Concha Toro USA, Hess Persson Winery, Branca USA

Tustin, Ca.

Tustin, California, United States

Led teams of 3-6 direct and 30-200+ indirect reports across multiple AlcBev segments, surpassing revenue targets annually. Delivered over 10% profit growth consistently, outpacing national industry benchmarks.Led high-level HQ negotiations with national retail partners, driving a 20% increase in new product distribution and a 30% boost in in-store floor activity within a year. Cultivated strategic partnerships with key retailers like Albertsons, Ralphs, Stater Brothers, Whole Foods, and Trader Joe's to optimize product positioning and market presence.Implemented innovative sales strategies that increased premium account penetration by 50% for key brands. Mentored teams to capture new market share and successfully launch new products.Leveraged data analytics to refine sales initiatives, increasing customer acquisition and reorder rates by over 20%. Exceeded business plan objectives through a data-driven, targeted approach to market growth.𝗧𝗘𝗔𝗠 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗦 𝗛𝗘𝗟𝗗→ SVP The Estates Group, Wine - CA→ SVP General Market, SoCal → VP Chains HQ & Merchandising, SoCal→ VP Sales, Off-Sale – SoCal𝗜𝗡𝗗𝗜𝗩𝗜𝗗𝗨𝗔𝗟 𝗖𝗢𝗡𝗧𝗥𝗜𝗕𝗨𝗧𝗢𝗥 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗦 𝗛𝗘𝗟𝗗→ VP Wines, CA→ VP Marketing, CA