Rob Whiteside Email & Phone Number

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

- Complex Sales: pursuing large SOP opportunities through both bottom-up (end users) and top-down (agency leadership), with emphasis on long-term sustainable growth. Effectively leveraging partners in LI and MSFT- Account Strategy: leveraging annual business plan to focus time & efforts on big bets & home runs, while minimizing risk of low-engagement accounts- Leadership & Leverage: leading team project that increased productivity (core slides), events that benefit books beyond my own (brand workshops), and content leveraged beyond team (healthcare webinar)

Washington D.C. Metro Area

- Team Leadership: managed team of six direct reports, including sales and operations- Strategic Planning: developed and presented business plan for growth & transformation- Marketing: created value proposition and developed demo playbook for new business sales team. Reconfigured B2C paid marketing plan, optimizing for core audience engagement.

Washington D.C. Metro Area

- Executive Sales Leadership: managed team of four category managers for Classified verticals, including: Automotive, Real Estate, Recruitment, Property Management, and Consumer-to-Consumer. Division sales force included over 25 people- Key Account Growth: increased overall spend of key automotive accounts over 30% by coaching team through full-cycle sales approach- P&L Management: Exceeded Classifieds unit contribution goal

Washington D.C. Metro Area

- Team Leadership: managed team of 10 outside sales representatives, including regular in-field coaching.- Sales Performance: exceeded goal in 2012 and 2013- Strategic Planning: collaborated with Marketing, Research, and sales team to develop new product strategy, including changes to pricing, positioning, and product. Category exceeded 2013 goal- Change Leadership: led Cars.com team through reorganization of structure and launched two new products in 2013

Washington D.C. Metro Area

- Major Account Sales: managed major retail accounts totaling over $14 million in annual revenue (Safeway, CVS, JCP, and others). Responsibilities included annual contract negotiations, year-round account growth, and new business acquisition- Product Innovation: identified lack of divisional strategy around risks to traditional circulars revenue, helped assemble task force and develop recommendation to executive leadership- Sales Performance: exceeded 2010 budget by 14%; exceeded 2011 budget by 13%

Washington D.C. Metro Area

- Project Management: collaborated with Production, Circulation, and Advertising departments, developed and launched new product for delivering circulars to non-subscribers; exceeded initial-year revenue goal by over 80%- Pricing and Product Strategy: worked in close collaboration with sales stakeholders and executive leadership to set pricing and develop new products to maximize revenue and contribution

Washington D.C. Metro Area

- Outside Sales Representative: account management and new sales for local automotive- New Business Acquisition: effectively grew account list and dealer base, adding 5 new accounts in first year, and over 10 new accounts cumulative- Transition to Digital: identified key obstacles to dealer adoption of digital advertising: clarity of product and ease of purchase. Collaborated with digital peers and developed new bundling strategy to grow digital revenue

Greater New York City Area

- Account Management and New Business Acquisition: drove net growth for various segments, including local restaurants, education, and national automotive- Sales Performance: consistently performed above goal- Strategic Sales: identified weakness in strategic vertical, developed strategy with VP of Sales, and grew target segment by over 20%

Greater New York City Area

- Second sales employee- Participated in publication launch- Drove first revenue through block-by-block evangelism- Defeated rivial publication in 3-round split decision

Greater New York City Area

- Reported to Director of College Publishing, with focus on political science and psychology textbooks- Assisted in editing manuscript drafts- Managed author contracts- Managed manuscripts through production

Mba, Marketing Strategy

Ma, English

Bachelor Of Arts (B.A.), English And German Literature