(Service, Product & Strategy)Helping clients:- Understand the user/customer at a strategic level- Understand current end to end omni-channel service and identify prioritised improvements - Understand, plan and bolster design practice maturity- Workshop through gnarly user problems and solutions - Ideate, prototype and validate product designs

Primary focus:Defining what good execution looks like, building consistency, shaping our design and research team (UX/UI service design user research), empowering our people to do the right things and do things right, educating clients on our specialism, creating internal design champions, representing design in new business development.Secondary focus:UX practitioner and strategist on some of the UK’s most exciting digital service transformations. As a practice lead, I go into the most complex client problems and set teams up for success. As well has hands on design, this consists of strategic methods such as workshopping, recommendation reports, ways of working transformation, org design recommendations etc

UX practitioner and strategist on some of the UK’s most exciting digital service transformations. For the last 18 months I’ve been leading complex UX initiatives on a client from pre-MVP into an accelerated growth phase, who have recently generated the most revenue of any UK start-up in its first full financial year ever. In addition, I support the wider UX/SD/UR consultancy team on the client at account level, managing the client relationship, supporting them in achieving best for client whilst championing their own personal and career growth. I then moved into one of their acquisitions and ran a service discovery with their product team helping them assess where they were, where they wanted to go, and how to prioritise the opportunities for change.

IW has pivoted towards offering Design & Research as a key service to A++ clients and the D&R team is proud be at the front of the line when it comes to exceptional ways of working and exceeding client expectations.Embedded on a client account agile squad, I consult and provide services in many aspects of UX/design such as customer experience strategy, Interaction design, user research strategy, design systems, workshopping techniques and supporting content design. We plan, measure, and diagnose in order to get as close to the user, then help the client roll out strategy to stay there.

Fully integrated into cinch.co.uk, a client with massive backing who’s just pivoted and launched a game changer in their industry.Working in 1 of 6 squads with full ownership of the UX in a fundamental part of the user journey whilst collaborating closely with engineers and PO working to tight deadlines for launch.Also participate across squads with the other ux members to make a best in class digital experience for their 2020 MVP launch, as well as helping cement best practices, consistencies, a design system and core methodologies.Exposure to director level at various touch points including representing the squad in progress updates.

Coming into a business in rapid growth and currently led by marketing and tech like most startups, I have been brought into the business to inject a user first approach. Bringing experience of end to end UX, UI design processes along with a strong agile product mindset to help the business improve it's CRO, churn and overall on-site experience.-Bridging gaps between departments-Consulting on UX + dev roadmap alignment-Consulting and implementing user research methodologies-A/B test end to end support-Designing and running workshops-Wireframing and prototyping-Resulting responsive UI designs with detailed handover documentation -Establishment and education of a product function

After almost 20 years without someone in the business to champion their user experience, beating senior UX candidates from both Sky and Lloyds, I was brought in to help transform their digital experiences across web and app. After initially joining the tech team which also included managing the front end devs, I moved into a newly formed product team working closely with product owners, data analysts, marketing and senior stakeholders from across the business to scope experience requirements and end to end solutions from workshops, research, wireframing, page flows, prototypes, and pixel perfect designs. Working closely with an agile development and test team to deliver the best possible new features and feature enhancements for the end users. Championing and helping to run and analyse a vast range of customer feedback and A/B testing tools to turn hypotheses into solutions.

I managed the UX/UI design and UX copywriting teams at Morrisons. Online is still a relatively new venture for the company and this has resulted in a fast paced agile culture in which my high-demand team oversee not just the groceries platform UX/UI but the entire Morrisons estate of online offerings. I spent approximately 50% of my time helping with my teams planning, estimating for the team, reviewing creative output from the team, QA for big releases, bridging with other departments such as dev and marketing as well as providing consultancy internally for product and project roadmaps. The other 50% of my time was still very much hands on UX and UI work including designing their Food To Order site from the ground up, completely redesigning their store finder and implementing a new blogging platform for customer facing content.

I headed up the design department for a leading ecommerce web company and its sister digital marketing agency. The majority of my work was responsive UX/UI design for a huge range of both B2B and B2C web clients, but also includes branding, print design and digital marketing content. I also brought video, animation and photography skills into the company for the first time and pushed a completely new thriving area of revenue for them. On top of continuing to work on design I was involved in the departmental planning & scheduling, distributing work efficiently in my small team as well as client contact both from start to end of each project. I worked closely with all departments including supporting Development and Marketing to produce the best outcomes possible.

I worked for 8 months contracting as a UX/UI Designer at Calrec who exclusively deal in audio mixing for on-air and live production and has an outstanding reputation for innovation and a string of technological world firsts. Their clients include Sky and ITV among many others. I was responsible for designing the UX & UI for an integrated touch screen on a new mixing desk that consequently launched in 2013 worldwide. This role required me to consider user journeys and seamless interaction through complex multi-layered screens whilst maintaining a high level of aesthetic quality.

I worked on a huge range of projects for national and international clients. This mainly involved web design, taking a project from concept, through to wireframes, mock-ups, HTML, CSS and working closely with developers, project managers and testers. As a result, we delivered big projects on time and to a high quality. Working in this new area meant that I was able to prove my ability to master new and additional skills very quickly, especially as I was given a live client project to work on solo, from the very first month. Over 2.5 years I also undertook many additional activities such as delivering training and presentations.

I took over sole creation of all content motion and stills graphics for the restructured company. This involved taking full responsibility for a department, meeting with clients as well as contributing to the creation of project proposals. It required me to step up a gear in organisation, time keeping and workflow, from my previous post. I had to work to tight deadlines that were set either internally or by clients to keep within project budgets. It required me to stay in contact with clients throughout projects and make requested changes where appropriate with efficiency.

I started straight after University in a small team working on medical animations to train student doctors and surgeons. I had to learn about a new complex subject (surgery) quickly and efficiently, and continue to update knowledge through research, as well as communicating with others working on the same projects, in addition to liaising with surgeons for storyboarding. I had to enhance my animation skills at a fast rate to deliver the quality required of a professional company.