Providing marketing and Lean business model development support in health and care.

Healthcare technology marketing services and ideas. #LoveTheProblem!

Healthcare technology marketing and PR services health IT companies of numerous sizes. Responsibilities include strategy, messaging and positioning, PR, digital marketing, market research, content generation and project management. Results include national and trade print and broadcast coverage for clients, website creation, digital and social media campaign management, and lead generation campaign management.

Marketing and digital support in health and connected sectors. Covering strategy, implementation and practice.

Working as knowledge manager for NHS commissioning support unit. Includes:- Development of Office 365 and on-premise Sharepoint to support collaboration and information sharing- Customer insight gathering and business model generation- Product marketing- Joint lead on communities of practice and after action reviews- Meeting and event facilitation- Training delivery- Project management- Use of social media tools for knowledge sharing/transfer, and digital marketing- Research into topics including end of life care, organisational culture, personal health budgets, member engagement.

- Management and strategy setting for corporate and subsites for NHS Birmingham East and North primary care trust- Early adopter of open source (Wordpress) in market, reducing costs whilst generating positive internal and external feedback- Social media management, including early use of Twitter - Knowledge management support, including early scoping of Sharepoint implementation- Digital development consultancy to numerous internal and external clients- Use of MOSAIC segmentation in public health- Google mapping and SEO- Email marketing and CRM research- Business model generation (empathy mapping and business canvas model)- Regional and national networking - Public speaking.

- Supporting QIPP workstream in digital activity, including GP Find your 1% social marketing campaign (email-based campaign)- Online community of practice management- Relationship building across multiple sectors- Event presentation and social media coverage- Survey design for market research- Research into mobile apps for health- Data visualisation of practice performance to enable enhanced identification of those at end of life

Lead on social enterprise development covering healthcare engagement through full business planning cycle and to early delivery- Sourced over £100k investment- Strategy formulation and market analysis/research- Business model generation and customer intelligence gathering- Resource planning and workforce development- Marketing strategy and implementation (inc digital and event marketing)- Won various project within healthcare and academia

- Management of corporate B2C website with 3m+ page impressions, 200k visitors- Email promotions, SEO, use of Google Adwords/PPC, and landing page optimisation- Account management/consultancy for internal clients on web developments- Researched user and business need through interviews, focus groups and surveys, data analysis;- Developed information architecture in line with corporate policy to deliver enhanced user satisfaction- Performance evaluation using Google Analytics- Enhanced onsite content management, including video, audio, Flash/interactivity, and community (RSS, blogs, discussion, FAQs)- Social media development on Facebook, MySpace and Bebo- People management skills, including development of workplans related to corporate KPIs; - Supplier management and involvement in external networks- Customer journey mapping- Process mapping; - Training for devolved author base (100+), supported with workshops and style guidelines

- News editor for award-winning AccountingWeb online community- Community manager for range of accounts, including CRM, business, and healthcare professional communities- Included content management, business development, community management, email marketing, account management.- Led balanced scorecard-type approach to customer reporting on website community performance

Involved feature writing; sub-editing; proofing; setting up sports section of Bristol Evening Post website