Steering the product marketing division at Trace Elemental Instruments, my role encompasses forging the product development roadmap and orchestrating marketing initiatives in sync with our organizational aims. With a pivotal hand in managing strategic OEM partnerships, I also bolster our presence within standardization bodies such as ASTM and NEN-ISO.My tenure in product marketing and business development, enriched by adept presentation and analytical skills, has been instrumental in propelling business cases and ushering in novel product introductions. Our team's concerted efforts have fortified TE Instruments' trajectory toward sustained innovation and expansion in the analytical chemistry domain.