Lead and manage a global user experience design team in designing payment software products based on business and customer needs. Responsible for leading the effort to build an internal design system, providing ongoing inspiration, mentorship, and support to individual team members, fostering a collaborative team culture, as well as providing UX guidance to the marketing/communications teams in the redesign of the Elavon website.

Creative lead for all digital design projects for the in-house marketing team. Responsible for creating user flows, wire frames, and strategic concepts for interactive websites, email templates, multi-platform campaigns, and mobile apps as well as directing a team of designers in the creation/execution of UI elements for websites, banner ads, and emails.

Led a team of designers in creating interactive websites for various wine brands. Responsible for developing strategic concepts, creating wire frames & site maps, directing a team of designers, presenting work to clients, and working closely with developers to ensure successful implementation.Clients include Boisset Family Estates, Dry Creek Vineyard, Gallo, Jackson Family Wines, Michael-David Winery, Offbeat Brands, and Palo Alto Medical Foundation.

Developed strategic identity and packaging designs for a variety of brands in the food and beverage industry. Responsible for generating and executing design concepts, extending designs across various formats, providing direction to illustrators and photographers, and creating final production artwork.Clients include Alacer, Clover, Del Monte, Delicato Family Vineyards, Earthbound Farm, Independent Distillers, Pepsi, Trinchero Family Estates, and Zola.

Designed and managed packaging systems for national brands as a freelance designer. Responsible for creating identity and packaging concepts, extending designs to new flavors and products, designing point of sale & marketing materials, and creating final production artwork.Clients include Blue Horizon Seafood and Safeway.

Created strategic identity and packaging solutions for a variety of national brands. Responsible for developing original concepts, designing and extending packaging systems, and communicating with illustrators and photographers.Clients include Blue Diamond, Con Agra, Dreyer’s, Fancy Feast, Haägen-Dazs, Mighty Dog, Nestlé Confections, and Nestlé Waters.

Trained and participated in all phases of the design process from initial creative development through implementation to production artwork. Responsible for designing flavor/product extensions across packaging systems, creating production artwork, and researching/coordinating illustrators, photographers, and stock art. Clients include Anheuser-Busch, Coca-Cola, Cadbury Adams, Kids II, BP, and Novartis.