Responsible for seasonal trends covering 4 themes per season, key items, design direction, styling and mood (2 years ahead of industry). Produce and deliver trend and catwalk presentations at client and social fashion events. Judge at 080 Barcelona Fashion Week and contributor to major fashion publications including Drapers Records and New York Times. I also work on closer to season reports that cover inspiration, fast fashion, trend alerts, designers to watch, category updates, catwalk analysis, trade show and fashion festival coverage and WGSN Insider contributor. I manage several freelancers across the world who also contribute to the womenswear content department.

Responsible for creating the key items for future season. Designing theme based accessories and apparel for our image library and inspiration data base with around 400 options per season.

• Designer on non-clothing, working as an integral part of a fast- paced design team producing a range of commercial, fast fashion and directional product.• Solely responsible for creating & forecasting seasonal trends and colour palettes and presenting to the rest of the company.• Development of design room resource archive, sourcing new yarns, trims, fabrics & components.• Responsible for sourcing and developing collaborations with milliners and designers to drive excitement and newness through the range, working with Piers Atkinson, Lauren McCalmont and Mauricio Stein amongst others.• Skilled at both designing and creating swatches and samples across a range of departments, such as knitted accessories and jewellery.• Work closely with stylists for look-book shoots and manage any customizing / in house making for accessories.• Experience of overseas inspirational & development trips.• Project managing monthly inspirational in house magazine / pack; a what’s on guide to London with style reports and culture news, presented to buying, press, design and management to creatively stimulate the company.• Presenting weekly research packs from blogs, magazines, music, street style and vintage, taking immediate action on new trends ensuring the fastest reaction to get product on site. • Attend fit sessions, sign off and range build meetings and react quickly to best & worst reporting to maximise sales.• Producing monthly trend specific style boards to inspire stylists & hair / makeup teams for shooting product for site.• Seasonal catwalk analysis, strategy and key item reports.• Scout for new talent at industry events for collaborations• Manage internship recruitment and ongoing development.

• Designed ranges for ‘going out’, denim and accessories.• Produced hand drawn and CAD artworks for occasionwear and accessories.• Design room admin duties.• Attended weekly fit sessions.• Attend weekly best and worst meetings.• Overseas inspiration & development trips.