InVision is an insight-fueled, creatively-driven agency specializing in integrated brand experiences and communications programs. We design engagement solutions which cut through the noise, provide clarity and deliver meaningful content—changing hearts, minds and behaviors along the way.Founded in 1991, we are headquartered in the San Francisco Bay Area, with offices in New York and Chicago. Our integrated solutions bring together strategy, creative, digital and production under one roof, enabling us to design impactful, multi-touch campaigns and events for our clients.Our specialties include: Global Live + Digital Events, Design & Creative, Brand Engagement, Communications Strategy, Content Development, Media/Video/Digital, Account Planning/Campaign Development, Experiential Design, Environmentally Friendly Solutions, Philanthropy, Event Production, Technology Innovation, Technology Integration, and strategic solutions

As Senior Director of Strategic Business Development, I was responsible for the socializing and growth of Freeman with net-new customers. I highlighted the talent, value and benefits of what they do through stories of how we solve our customer’s program challenges.

I led the team responsible for the socializing and growth of Opus Agency with net-new customers. I spoke of the talent, value and benefits of what we do through stories of how we solve our customer’s program challenges. • Designed a ground-up business development and sales process to sell event strategy and services to corporate and B2B businesses and enterprises while driving customer success• Sold $9M in net-new business revenue in 2017-2018 and generated $45M in prospect pipeline revenue through network and hunting opportunities• Member of the Opus Senior Leadership team and thought leader with prospect clients on marketing and delivering the value proposition of Opus’ services• Manage sales team through mentorship for selling the Opus service and cultivating a high-performance sales culture• Developed sales enablement practice for sales and client account service team including implementation of CRM and marketing automation platforms; managed sales team• Implemented company-wide CRM platform with Salesforce; integrating with finance, logistics and account management • Analyze brand, category and competitive trends leading to key conclusions, implications and recommended action plans for agency and prospect clients• Developed and executed sales enablement practice and marketing initiatives while delivering on go-to-market strategies

As Director of Business Development, I sold services and worked with clients to build and understand the metrics and strategy behind their meetings and event programming for Events, Venue Sourcing, Group Travel or Strategic Meetings Management (SMM).CWT Meetings & Events is a division of Carlson Wagonlit Travel.

Lead the growth and business development efforts in San Francisco for one of the largest brand experience agencies in the world.BUSINESS DEVELOPMENT- Built a strong pipeline of new business through prospecting, networking and growth of existing accounts- Secured ten net-new business accounts including Google, Salesforce.com, Samsung Telecommunication, Splunk, Ventyx, NetApp, LinkedIn, Sitecore, Open Networking Foundation and RSA- Sold $10.5MM in gross revenue over three years- Forecasted growth opportunities over six, twelve and eighteen-month periods- Improved efficiencies in sales cycle through assertive communication and proactive problem-solving of a clients needs- Lead efforts to research industry segments, company profiles and specific relevant company initiatives to assess needs and define a strategy for pursuing accounts- Network and collaborate with sister agencies within Interpublic Group of Agencies network on new pursuits- Successful collaboration across key internal Jack Morton teams, globally, in development of new opportunities, presentations and proposalsCLIENT SERVICES- Managed client programs which included customer/user events, conferences and road shows, product launches, internal communications, sales enablement programs, creative strategy, and tradeshow build and activation- Serve as strategic partner and advisor to key clients while driving YOY revenue growth for agency- Oversaw client profitability, responsible for budget management of all programs- Strengthened relationship through strategic thinking, proactive support team, exceeding program metrics and driving client goals and objectives- Demonstrable proficiency in accountability for results, client focus, developing junior staff, team effectiveness, sales drive, organizational sophistication and influencing others

- Leadership of Sponsorship Strategy & Partner Marketing department for agency, management of global client portfolio, staff, and new business development activity- Responsible for P/L of department, managed team of three, budget management, hiring and training of staff, expansion of department services internally, inter-office, and globally- Drove campaigns aimed at creating consideration among target communities within an event environment- Created standards and best practices, internal & external; regarding client communication, reporting, project and program development- Developed strategy for partner marketing service offers, including: premiums, rate plans, and targets- Analyzed program performance to drive new business development, strategy and decision-making for clients and agency- Client portfolio includes Intel, BEA Systems, VMware, Citrix, Symantec, Sun Microsystems, Cisco, IBM, Adobe, NetApp, Texas Instruments

- Managed media and retail promotions, on-premise sampling events and local sponsorships for Diageo - Guinness client.- Activated consumer and retail activities through sales and mentoring programs.- Developed programs to drive volume by channel in coordination with Field Sales teams.- Managed brand continuity between Diageo HQ and field offices in sponsorships, on- and off-premise activities.

- Sponsorship sales and business development for technology conferences JavaOne and Seybold Seminars- Exceeded sales revenue targets by 104% for 2003 JavaOne event

- Developed and executed strategies for national and regional tours/events, talent management, sponsorships, hospitality and tour execution within the music, sports, entertainment, consumer and retail marketing industries- Successfully nurtured relationships with various Olympic properties and agencies (USOC, OPUS, SLOC (2002), IOC and Meridian)- Serviced accounts and sponsorships, marketing and advertising campaigns for: Visa USA, Miller Brewing Company, GoodMark Foods (ConAgra), Philip Morris, Nissan North America, Virgin Cola, Nokia, Kellogg’s, Hasbro, Mountain Dew, and PepsiCo- Managed the execution of marketing programs within the following events - 1996 Atlanta & 2002 Salt Lake Olympic Games, NASCAR Winston Cup Circuit, NFL Super Bowl, George Strait Country Music Festival Tour, Ozzfest Tour, and Family Values Tour