Rob Butler Email & Phone Number

• Lead a West London and Reading area of Store Managers and 300+ shop colleagues to successfully execute the retail plan.• Hands-on involvement in shops, providing support and coaching to enhance service delivery and ensure an outstanding customer experience.• Act as a real team player, utilising expertise, and customer insights to bring out the best in the management teams, fostering a collaborative and customer-focused culture.• Demonstrate a passion for delivering meaningful service to customers by continually growing sales and consistently achieving key performance indicators (KPIs) related to sales and customer service metrics.• Develop robust area plans and store-level business plans aligned with the Retail Strategic/Divisional plans.• Ensure accurate long-range planning of colleague deployment in line with the operating model, contributing to the creation of safe environments through effective management of audits and regulatory affairs.• Role model company values, creating a culture of customer excellence through engaged colleagues.• Accountable for the correct implementation of commercial and operational changes, ensuring operational standards, health and safety compliance, and accurate maintenance of the Area stock file.

• Successfully moved consistently underperforming areas into the top quartile.• Headed up a significant change management project, overseeing a commerciality project to drive promotional activity and customer additional spending.• Support and inspire store teams to deliver exceptional levels of customer service, emphasising world-class pet care standards.• Work collaboratively to uphold the Better World Pledge, leading change initiatives and fostering the development of future talent.• Prioritise and support team welfare, ensuring a positive and inclusive work environment.• Contribute to the development of talent for the future, implementing strategies for continuous growth and improvement.• Demonstrate expertise in change management, steering teams through significant transformations.• Oversee and execute commercial projects, ensuring alignment with business goals and objectives.

East Anglia

Looking after the flag ship store on Oxford Street, both Westfield stores and East Anglia / South East region comprising of 26 stores total.

East Anglia

Responsible for 23 stores across South East, London and East Anglia.After administration I consistently over achieved on budget for the following two years.I have played a part in creating new ideas and ways of driving our business forward into the future, a slick operator ensuring we take our strengths from the past but deliver our future.Team is my favourite word and I have surrounded myself with one of the best, driving motivation and developing key strengths whilst managing performance and delivering the required business outcome.A particular highlight of this roll was winning Regional Manager of the year 2014/2015.

East Anglia

Responsible for 19 stores in the East Anglia region. An £80 million turnover achieved through world class service offer, exceptional leadership, clear communication and the team.Working closely with all head office departments to deliver profit through high store standards.Complete responsibility for the regional P&L and KPI deliveries, with the more recent addition of managing the Net Promoter Scores, ensuring consistent success and stores that exceed our customers expectations.Developing people, new ideas and best practice through the region and team, creating commercially driven stores that set the standard. Living the company vision and values, pushing the business forward at all times.

Birmingham, United Kingdom

Managing a large team of staff with a turnover of £9million the Bullring store was the flag ship store for the West Midlands. Consistently improved year on year performance and set the store as a Centre of Excellence. The store was used for many key company trials and initiatives due to this high standard and highly motivated team.Full P&L management, consistent delivery of KPI's and mass success with team development and training, many colleagues moved on to higher positions within the company.The store achieved Outstanding sales performance for Christmas 2006(The prestigious award) Regional Top of the Shops winner for 2007Divisonal finalist Top of the Shops 2007Top performing store in company Pure card trial, and outstanding contribution award to new company initiatives 2008Biggest days sales award and outstanding December performance 2009

Birmingham, United Kingdom

Operational excellenceKpi deliveryP&L managementPeople developmentIdentify opportunities and share with companyFinancial sales targets deliveredManage stock levels within company stock targets, ensuring stock turn was metSuccession planningStaff training and developmentDrive all company initiatives.Customer satisfaction.

Shrewsbury, United Kingdom

Operational excellenceKpi deliveryP&L managementPeople developmentIdentify opportunities and share with companyFinancial sales targets deliveredManage stock levels within company stock targets, ensuring stock turn was metSuccession planningStaff training and developmentDrive all company initiatives.Customer satisfaction.

West Midlands

Learning the ropes from YTS to AM, working in all 3 Birmingham stores, Sutton Coldfield and Coventry during this time.