• Manage all digital marketing channels (Amazon AMS, SEM, email, SEO, affiliate, display, and social media) to meet annual goals and KPIs, while adhering to monthly/quarterly budgets.• Optimize website content to ensure high customer engagement, conversion, and retention.• Leverage social media to drive brand awareness and generate top-of-funnel leads.

• Manage multi-channel marketing campaigns intended to drive leads and inbound calls for in-house phone sales team and online orders.• Analyze and optimize search campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, and distribution channel to achieve maximum ROAS.• Effectively run campaigns on CPC networks, retargeting, Facebook, and mobile campaigns.• Develop and manage website, including working with in-house design and development teams to execute landing page and website optimization.• Perform ongoing budget and ROI reporting, providing insights and optimization recommendations.• Provide support for social media, content and SEO strategy.

• Manage day-to-day functions of all websites and booking engines, including product merchandising and site content optimization for placement in organic search. • Optimize SEM campaigns via Google AdWords and Bing Ads to maintain a strong ROAS/CPA across all hotel properties. • Manage all email marketing campaigns for hotels and events, while building and maintaining a healthy distribution list for each property. • Target past and potential hotel guests with strategically placed digital ads and retargeting campaigns within social media sites, Google’s Display Network, and online travel agent sites. • Perform A/B testing, including a control group for retargeting campaigns to show incremental revenue.• Provide sales team with marketing materials and deliver advertisements to media buyers for magazine and billboard placement.• Purchase offline collateral for all properties and negotiate pricing with vendors.

• Oversee all marketing and fundraising efforts.• Leverage social media platforms in accordance with public relations to increase overall brand awareness.• Redesigned website and increased site functionality to enhance visitor engagement and experience.• Create and maintain SEM campaigns in Google AdWords to increase overall web traffic and conversions.

• Implement online marketing campaigns in conjunction with the promotional calendar for email, paid search, display ad, affiliate and social media campaigns. • Manage website content including merchandise presentation, navigation and creative assets.• Oversee SEM agency to optimize ROI, identify top converting keywords, and provide key analyses utilizing Google Analytics and AdWords.• Track marketing costs against the budget and for inclusion in ROI analyses.• Participated in the redesign, development, and testing of the Dale and Thomas website.• Initiated a solution on the website offering customers “create your own” popcorn samplers.• Distribute daily, weekly, and monthly reports on sales performance, product analyses, campaign results, website conversion and traffic flow.• Manage inventory levels to ensure product availability on website and notify customer care center of low inventory or sold out items.• Complete Ad Hoc analyses for management.• Developed key sales reports to assist the VP of Marketing in forecasts.• Design and execute customer surveys providing a recap of results to management. • Provide corporate sales team with prospect leads and existing customer call lists. • Access customer database to secure key consumer metrics regarding purchasing behavior.

• Participated in the promotion and coordination of various MAAC sporting events to fulfill sponsorship agreements.• Summarized promotional event and results to sponsors.

• Collected and organized data from consumer surveys regarding local hospitals.• Developed copy for newsletters and billboards.