Rob Colding Email & Phone Number

United States

Medford, New Jersey

Responsible for managing all marketing materials including, but not limited to: catalogs, web content, press releases, micro-blogs and brochures.Development of strategy for promotion of books at international, national, and regional trade shows Promotion of authors using social media, tours, radio interviews, press releases, and book signings/personal.

Purchased books and managed book inventory for Tower Books and Records via Koen's VMI · program. Increased sales for specialty retail accounts by ten percent. · Created and executed marketing plans to special sales accounts and national bookstores via e- · e-blasts, direct mailings and catalogs. Coordinated marketing efforts for national and regional trade.

Interviewed, hired and trained employees. · Conducted performance and disciplinary evaluations. · Supervised sales staff as well as secondary supervisory staff. · Responsible for a myriad of out-of-title duties as needed. ·Running Press Publications

Edited and formatted all title information sheets. · Management of trade catalog. · Assisted in budget projection for sales. · Coordinated all national and regional sales shows. · Tracked and updated purchase orders for wholesale accounts. · Various other duties.

Ba, American Studies/Modern English Lit

Activities and Societies: Alpha Sigma Lambda Beverly Wright McHugh Scholarship ESL tutor and English tutor

B.A, American Studies, American Literature Emphasis

Education record