Rob Jayson Email & Phone Number

New York, United States

Los Angeles, California, US

Agency lead for strategic insights, optimization and reporting.Data driven insights - creating a new architecture of strategic decision-making underpinned by data. Utilizing agency assets in programmatic and addressable advertising combined with 3rd party custom data and media analytics. Optimization - created new agency AI-based optimization tools to lead.

Los Angeles, California, US

https://www.mediapost.com/publications/article/345815/independent-agency-of-the-year-usim.html

London, Greater London, GB

http://www.journalofadvertisingresearch.com/content/jar-best-paperHow Synergy Effects of Paid and Digital Owned Media Influence Brand Sales – Considerations for Marketers When Balancing Media SpendRob Jayson, US International Media (USIM), (rjayson@theusim.com)Martin P. Block, Northwestern University, (mp-block@northwestern.edu)Yingying Chen, Michigan.

London, England, GB

Develop and roll out all global proprietary audience optimization, insights and campaign optimization tools for all Publicis Media agencies (Zenith, Optimedia, Starcom, Mediavest, Spark, etc). Create alignment and agree investment priorities across multiple, diverse operating units. Create global platforms that enable unique, actionable insights that.

Analytics activation connects business goals and strategy (growth levers, customer platforms, strategic initiatives) to tactical and operational media and messaging execution (for example audience micro targeting, campaign performance, content performance and executional media channel performanceInforming testing & planning agendas) via marketing analytics.

London, London, GB

A newly created role to lead ZO’s worldwide development of a robust data infrastructure, initiate scalable analytics solutions and develop new data visualization programs to clients and markets. Custom client data strategies are developed to be cross-platform and predictive, encompassing traditional analytical techniques such as MMM and MTA as well as.

London, London, GB

• President - StrategyLeading a planning team of 120+ planners across multiple US offices. Active, oversight role in development of communications strategy and insights across Zenith Media’s largest communication.
• ROI Processes and Tools Development Conceived and implemented ZO’s global framework for strategic ROI planning – Consumer Pathways – and ZO’s global planning optimization tool - Catalyst. Pathways enables planners and.
• LIQUID GroupInitiated and led the thought leadership group (Liquid) for Zenith. Liquid’s role is to work with all client service groups to foster creative approaches and fresh thinking. Developed and implemented agency.

New York, NY, US

Prior to joining the ZenithOptimedia family, Rob served as senior vice president, director of Corporate Strategic Resources at Initiative Media. While at Initiative, he worked across multiple markets, including Europe and Asia, before coming to the U.S. He led development of the MATRIX planning tool for Initiative, created strategic communication.

Bachelor Of Applied Science (B.A.Sc.), Economics

Bsc, Economics