Rob Jayson Email & Phone Number

New York, United States

Los Angeles, California, Us

Agency lead for strategic insights, optimization and reporting.Data driven insights - creating a new architecture of strategic decision-making underpinned by data. Utilizing agency assets in programmatic and addressable advertising combined with 3rd party custom data and media analytics. Optimization - created new agency AI-based optimization tools to lead location/trading zone investment strategies via programmatic/addressable and automated buying channelsReporting - developed customized but fully flexible client reporting platform that enables immediate cross-channel analytics and optimization.

Los Angeles, California, Us

https://www.mediapost.com/publications/article/345815/independent-agency-of-the-year-usim.html

London, Greater London, Gb

http://www.journalofadvertisingresearch.com/content/jar-best-paperHow Synergy Effects of Paid and Digital Owned Media Influence Brand Sales – Considerations for Marketers When Balancing Media SpendRob Jayson, US International Media (USIM), (rjayson@theusim.com)Martin P. Block, Northwestern University, (mp-block@northwestern.edu)Yingying Chen, Michigan State University, (chenyi52@msu.edu)

London, England, Gb

Develop and roll out all global proprietary audience optimization, insights and campaign optimization tools for all Publicis Media agencies (Zenith, Optimedia, Starcom, Mediavest, Spark, etc). Create alignment and agree investment priorities across multiple, diverse operating units. Create global platforms that enable unique, actionable insights that positively impact customers behavior for increased ROI.Transform agency and partner data streams into actionable insights and optimizations via custom developed platforms that incorporate ID level data, attribution algorithmic results and behavioral segment data all in as real time as is possible.

Analytics activation connects business goals and strategy (growth levers, customer platforms, strategic initiatives) to tactical and operational media and messaging execution (for example audience micro targeting, campaign performance, content performance and executional media channel performanceInforming testing & planning agendas) via marketing analytics and connected data strategy.Benefits are to align marketing and agency teams to Enterprise alongside campaign level data-driven KPI’s and performance drivers.

London, London, Gb

A newly created role to lead ZO’s worldwide development of a robust data infrastructure, initiate scalable analytics solutions and develop new data visualization programs to clients and markets. Custom client data strategies are developed to be cross-platform and predictive, encompassing traditional analytical techniques such as MMM and MTA as well as newer lead indicator metrics from the content engagement and social spheres.Successful evolution of the agency’s Global Analytics Center (GLANCE) from digital search reporting into a holistic data driven marketing tool incorporating numerous 1st and 3rd party data sources and analytics from all ZO agency groups (Ninah Modeling, Performics, and Moxie). Leading agency partnerships with data and platform vendors to develop insight strategy tools from 1st, 2nd & 3rd party data sources including Data Management Platforms (DMP), agency tagging solutions (TMS). Created a data strategy and new tool set for ZO that focuses on predictive, performance based analytics and live data reporting. Leadership of project teams across Europe and Asia as well as North America to build a profitable incremental revenue stream for ZO.Success in growing strategic data revenue projects with key clients, managed global GLANCE P&L to balance global ZO investment in data infrastructure within corporate expectations, and worked with key data vendors to overcome critical data quality issues. Manages 35 person global GLANCE team and 45 person North American research team, developing insights based research tools and methods, overseeing all research investment and ensuring best practice application across all ZO accounts.

London, London, Gb

• President - StrategyLeading a planning team of 120+ planners across multiple US offices. Active, oversight role in development of communications strategy and insights across Zenith Media’s largest communication planning accounts including Nestle, JP Morgan Chase, Verizon and all other ZO accounts. • ROI Processes and Tools Development Conceived and implemented ZO’s global framework for strategic ROI planning – Consumer Pathways – and ZO’s global planning optimization tool - Catalyst. Pathways enables planners and clients to focus communication plans on the specific consumer behaviors that can be profitably impacted with communications and the most appropriate contact points to facilitate the change. Catalyst is a breakthrough ROI planning tool for Zenith’s planners giving clients true ROI holistic communication plans across all Paid, Owned and Earned communication channels • LIQUID GroupInitiated and led the thought leadership group (Liquid) for Zenith. Liquid’s role is to work with all client service groups to foster creative approaches and fresh thinking. Developed and implemented agency approach to ideation. The LIQUID group is charged with anticipating trends and providing stimulating points-of-view to inform and educate our planning groups and our clients

New York, Ny, Us

Prior to joining the ZenithOptimedia family, Rob served as senior vice president, director of Corporate Strategic Resources at Initiative Media. While at Initiative, he worked across multiple markets, including Europe and Asia, before coming to the U.S. He led development of the MATRIX planning tool for Initiative, created strategic communication return-on-investment models, and tools for the day-to-day planning groups for a number of leading marketers, including AOL, Bank of America, The Home Depot, Kaiser Permanente, Kellogg Company and Ralph’s Grocery Company.

Bachelor Of Applied Science (B.A.Sc.), Economics

Bsc, Economics