Robert Addison Email & Phone Number

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

Cape Town Area, South Africa

My primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations & Overall responsibility for managing all marketing activities for the company and it’s brandsDefine marketing strategies to support the company’s overall strategies and objectives & oversee day to day implementationInterpretation of All Brands direction from strategyBrief, manage & monitor designersDevelop marketing approach and correct channelsSocial media strategy executed & manage costsSet all agency requirements, manage & maintainPlan & deploy all direct to consumer outlets, SIS, events,POPUP stores, promotions e-commerce & EventsAll packaging and POS direction & implementationSet each brands correct marketing calendar aligned to sales objectivesManage PR company + costsCreate a solid network of strategic partnershipsDrive revenue and provide real and tangible ROI.“Listen” to the trends of the market and direct the market research efforts of the companyBuild and maintain a highly efficient team of marketing professionalsBuild product ranges for Sales Team & implement through CRM system

Cape Town Area, South Africa

Overall responsibility for managing all sales and marketing activities for the company and it’s brandsDay to day management of the sales team and ensuring they are tracking against KPI’sSetting sales & Marketing KPI’s to manage activity within the teamWorking with sales individuals on approaches to building businessOngoing training and guiding of the sales team.Implement and manage CRM reporting system for sales & Marketing teamsPerformance management of underperforming members of the sales team.Overseeing all marketing activity and ensure it aligns with overall sales & marketing strategyReporting on activities towards targets/performance to company directorsResearch of potential target industries and customersAttend meetings with customers alongside sales teamKey account management and responsibility at all levelsDevelop and maintain strong relationships with key accounts for the company and its brandsOverall responsibility for the development and implementation of company sales strategyOverall responsibility for the development and implementation of company marketing strategy

Cape Town, South Africa

Wholesale sales & marketing annual strategy & Budgets (develop & Implement)Effective distribution through RSA & Southern AfricaResponsibility for entire Sales/Brand manager/Marketing teams (10+ PAX)Team performance through weekly KPI reporting structureDevelop and implement dealer promotions (Store & online)Maintain and increase overall market share and bottom line GPMonthly performance report to directors

United Kingdom

Key responsibilities include:Implement the company’s sales plans and strategies in order to achieve monthly, quarterly and annual sales and profit targets for given region. Provide on going sales and product training to retail and distribution partner sales teams.Monitoring regional revenue, performance and gross profit and analysing market trends including competitor info and compile regular reports.Analyse the business and sales trends within region to suggest the best approaches to achieve KPI's, sales forecasts and increase market share.Implement Marketing strategies including trade shows, press and online campaigns.Day to day tasks include:• Identify and Maximise area growth potential• Offering on going product training and support to retail and distribution partners• Presentation, training and promotion of new products• Presenting business reports• Respond to sales, service, account and logistic queries for each account on area• Maintain up to date business records including business financials, stock holding, sales out reports and staff contacts of each dealer.• Preparing sales forecasts and annual business development planSkills: • Account sales and management.• Administration, organisation and planning• Communication at all levels.• Analytical and understand numeric data incl. profit/loss• Self motivated• Computer literate: SAP, Excel, Word, Powerpoint, Salesforce, Social media• Professional, well spoken, reliable and diligent• Flexible and Positive work attitude.• Firm understanding of the sales process in B2C and B2B environments

Education record

Education record

Education record