• Responsible for all internal and external communication within Univita, a leading provider of home-based solutions across multiple states. o Overhauled the corporate website and employee newsletter.• Responsible for all marketing functions including but not limited to corporate website, social media, marketing materials and email database.o Created compelling B2B communication channels, including quarterly newsletter and email blasts.o Developed engaging corporate videos that shed light on Univita’s operations and corporate purpose.

• Promoted all aspects of Mount Sinai Medical Center, the largest private not-for-profit teaching hospital in South Florida and its five satellite centers throughout Miami-Dade.• Oversaw a multimillion dollar advertising budget and a team of eight. • Implemented public relations and marketing strategies and managed all internal and external communication including: media placements, advertising, external website, database, social media channels, publications, newsletters and outreach to community physicians. o Solidified Mount Sinai’s position as the region’s leading heart hospital.o Overhauled the medical center’s websites and launched the hospital’s mobile site.o Launched the medical center's SEM and SEO efforts with a keen focus on results.o Increased the medical center’s Facebook likes, making it the adult hospital with the most likes in Miami-Dade.• Constantly focused on analytics, metrics and conversions aimed at driving volume and increasing market share.

Led the fast-paced public relations and marketing department. Jackson is the largest acute-care public, teaching hospital in the U.S. Managed a team of 10-plus individuals and was responsible for all external and internal communications for the 11,000-plus team members within the hospital system. Extensive crisis management experience and direct oversight of advertising agency on retainer, ensuring that the marketing and communications plans for the health system’s 40-plus facilities and managed care plan were in line with the organization’s strategic objectives for growth and sustainability.

• Secured media coverage and media sponsorships for the AHA’s priority fundraising events. • Researched, wrote, and pitched stories to local and national media. • Oversaw media efforts for South Florida, Southwest Florida, and Puerto Rico.o In 2002, pitched and enterprised a story to NBC6 that was nominated for an Emmy Award. o As the national Hispanic media consultant, established relationships with key national media personalities; pitched and placed countless stories on the major Spanish language networks based in Miami.