Insights Specialist
CurrentHere I currently specialise in running large-scale diary research projects chiefly for FMCG providers. These projects require working across a hierarchical data structure, and aggregating data from multiple sources (diary management app platform, conventional respondent-level survey data and consumption level diary data). In this role I have taken the lead in developing and streamlining efficient, accurate and reliable processes for routinely handling distributed databases to facilitate the management of these projects. I have also run successful consumer segmentation analyses using clusters on multi-level data sets in my time with MDI.