Responsibilities include: Business planning: Develop a forward-looking business strategy and product plan whichdefines market trends, technology and environmental shifts, opportunities and risks and aspecific plan for market development for cloud control of irrigation across a singlecommercial site or thousands of locations, as well as savings performance againsthistorical data and water budgets. Provide the company with a sense of direction. Product definition: Define, through a thorough understanding of customers’ needs andenvironments, the specific sets of features required to deliver new products with acompetitive advantage, which meet customer’s needs by delivering important benefitsand which they will value more highly than the competition. User experience: Develop a strong understanding of customers’ workflow; define andimplement user interfaces that effectively support their activities, are approachable andeasy to use. Positioning: Identify and develop product line positioning that uniquely differentiatesHydroPoint as the optimal supplier of water management systems for commercialapplications. Use this positioning as another tool in our company’s arsenal to differentiateour offerings in a manner that potential customers highly value, and to achieve greatercompetitive advantage. Pricing: Set product pricing and use it as a tool to gain competitive market share whilemaximizing overall profitability. Management: Provide strong leadership to a multi-functional product team to focus theiractivities on delivering solutions that most effectively meet our customers’ needs, rapidlybringing new technologies to market.