Robert Birney Email & Phone Number

Arvada, Co, Us

Arvada, Co, Us

Denver, Colorado, United States

I oversee all sales operations and initiatives for a diverse portfolio of 7 properties in 4 states, focusing on membership and service sales. I develop and implement comprehensive sales strategies to drive revenue growth through effective techniques and customer engagement. Achievements:►Highest sales performance on the team, consistently exceeded Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) targets, achieving sales exceeding 600K in 2023. ►Demonstrating a strong track record in client acquisition and retention, successfully sold over 700 memberships and achieved a 10% year-over-year increase in memberships sold. ►Generated an annual recurring revenue (ARR) exceeding $1.3M, reflecting a robust revenue stream and sustainable business performance. ►Achieved a 25% year-over-year increase in ARR and consistently exceeded quarterly quotas by an average of 15-20% year over year, demonstrating exceptional performance, goal attainment, and team productivity.

Golden, Colorado, United States

Identified opportunities to consistently improve customer experience, drive client retention, and increase customer satisfaction. Utilized metrics and CRM data to coordinate consumer events and sales campaigns. Efficiently planned and organized event logistics and coordinated our virtual wine tasting program. I accurately reviewed processes, identified opportunities for improvement, tested new strategies for driving customer value and shared tools with our members so they could maximize their investment. Collaborated with our membership services team in ongoing inbound/outbound member communication generating close to 1 million in sales each quarter for a membership base of 3000. Key Achievements:► Enhanced brand awareness and boosted sales by $140K through the implementation of a virtual tasting program► Our establishment has maintained its status as a top-tier destination by Trip Advisor, currently ranked #6 out of 180 Things to do in Napa► Liaise with IT consultant in designing, implementing, and deploying custom CRM platform.► Educate and train onsite winery sales team in the use of new sales and client retention strategies.

Napa, California, United States

I led a dynamic sales team consisting of 4 Estate Hosts, overseeing both remote and onsite operations to effectively meet sales targets. I headed weekly meetings, implemented sales strategies, and brainstormed client retention opportunities. I assisted with recruitment by attending interviews and training new starters and efficiently managed the team to ensure deadlines were met and goals were exceeded. Oversaw day to day winery operations that included inventory management, daily/monthly cash and revenue reports and directing special projects as administered by the owners. Key Achievements:► Directed a team who increased sales by an average of $65 per transaction and exceeded 20% monthly revenue growth for second half of 2020 despite Covid-19 travel and tourism restrictions.► Served as Team Lead for a remote sales team which generated $50K in sales during 3-month shelter period due to Covid-19.► Successfully trained new hire who generated $140K in sales over 5-month period (20% of total team sales).► Lead sales team who increased revenue channel growth by 15% in 2020.

St Helena, California, United States

As an estate host I was responsible for presenting one of kind guest experiences for international clients and domestic trade partners focused on education, history and brand promotion. This included an in-depth look into winemaking using our cutting edge technology, viticulture practices and culminating with a formal tasting of the luxury estate portfolio. My role as brand ambassador gave me the opportunity to engage with our members in curating private events and tastings where I would design a target budget, facilitate vendor procurement and help orchestrate the execution for day of logistics. Liaised and collaborated within an extensive referral network of concierges, drivers and industry trade partners in developing and fostering relationships to promote brand awareness and drive sales.

St Helena, California, United States

I managed the daily operations of the tasting room, overseeing staff supervision, customer service, sales, inventory, safety, and compliance. Established relationships with national and international distributors to promote brand awareness and educate on portfolio of wines. We were consistently invited to food & wine festivals, trade shows and charity events where I fostered and cultivated relationships with our cult following of consumers. Achievements:► Successfully increased direct-to-consumer sales channels by 20% year-over-year► Strategically sold 2 membership offerings, totaling over 3000 members combined

Olympic Valley, California

My springboard into the world of hospitality began as a guest services agent with eventual promotion to front desk supervisor for a 56 room luxury boutique hotel . I lead a small team in all areas of guest relations including reservations, bell service, valet, housekeeping, and general engineering. The Plumpjack name is synonymous with hospitality, lifestyle and the creation of bespoke experiences for domestic and international clients who expect the absolute best. In this role I coordinated with my direct manager to train and educate new staff in all aspects of property management and guest relations. Continually liaised with our group sales department giving property tours for potential corporate groups/ weddings as well as the creation of group reservations.Personal Achievement: 2 Time winner of the HAP award given to an employee who continually over delivers on customer service and brings the mindset of being HONEST, APPROACHABLE AND PASSIONATE in all they do.

Truckee, California

Coordinated operations and logistics for week long hiking excursions throughout Northern California, Nevada and Cascade Range of Oregon. Trips focused on in-depth education of wilderness safety, natural history, flora, fauna and geology. Facilitated corporate team building events for the promotion of empowerment, encouragement, self-reflection and one mind/one goal mindset. Researched, designed, and implemented new adventure programs tailored to broadening scope of brand presence and adding diversity to existing list of tours. Frequently contracted by peers including Wounded Warriors, New England Hiking Holidays and Country Walkers to execute curated trips and facilitate programs on their behalf.