Chief Commercial Officer (Cco)
Commercial LeaderFully responsible for the annual global revenue of prefabricated swimming pools, automatic pool safety covers and other related products. • Grew sales 28% and EBITDA 33% YoY in 2020.• Led Sales through the COVID-19 pandemic challenges; travel restrictions, shutdowns and, work from home.• Pioneered and led company S&OP process (Oliver White model) – sales demand forecasting.• Complete overhaul of the Sales Opportunity funnel; incorporated into CRM tool improving opportunity forecast accuracy.• Drove CRM adoption and use from 30% to 100% by managing processes systemically (sales opportunities, pricing approvals, lead management, document memorializing, and sales activities).• Restructured sales twice over two years to drive efficiency and category specific focus.• Reduced over fifteen customer programs and simplified others saving $3M annually.• Reduced discretionary Sales spending from 0.6% to 0.3% of sales, saving over $1M annually.• Introduced PSS Sales Training by Miller-Heiman/Korn Ferry; formalized company selling approach and coaching.