Robert Boyer Email & Phone Number

• Managed Google Ads and Bing Ads – High Yield Savings and Checking Accounts• Monthly budget of $300ko Generated $72k in profit against goal of breakeven.o Forecasted to generate -$37k in margin.• Optimized towards conversions at the bottom of the sales funnel while using a target return on ad spend (tROAS) to maximize return on investment (ROI).• Performed keyword research to identify relevant search terms to expand overall volume and increase performance.• Created campaign consolidation strategy to simplify day to day management, improve budget allocation, and decrease learning times.• Conducted competitive analysis to identify strengths, weaknesses, and opportunities for improvement.• Utilized analytics software and other tracking tools to measure the effectiveness of advertising efforts and make data-driven decisions.• Applied A/B testing to optimize ad copy, landing pages, and targeting parameters for improved performance.• Provided regular reports and analysis to key stakeholders, highlighting campaign performance, and recommending optimizations.• Developed and formulated a comprehensive strategy for initiating and managing PMax and Demangen campaigns, encompassing all stages from conception to execution.

• Managed Google Ads and Bing Ads - auto loans for new and used vehicles.• Used vehicles monthly budget of $125k. o Increased volume from 800 leads a day to 1700 while lowering CPL from $13 to $8. o Increased overall monthly profitability from $50k to $90k.• New vehicles monthly budget of $500k. o Increased volume from 750 leads a day to 1100 while lowering CPL from $14 to $12. o Increased overall monthly profitability from $90k to $250k.• B2B dealership marketing: capturing new clients via Google Ads. o Average of around 20% close rate.• Utilized Keyword Planner and Spyfu to implement quality search terms for full coverage.• Identified and removed duplicate keywords using Google Ads Editor.• Enhanced headlines and descriptions as well as filling all responsive ad spaces to increase CTR.• Worked with developers to create high converting landing pages resulting in an overall 10% increase.• Ensured and updated campaigns settings to be within best PPC practices.• Created images and videos for Display, Discovery, YouTube, and Performance Max Campaigns.

Plantation, Florida, United States

• Manage monthly $750,000 advertising budget.• Interview, train, and mentor new and current employees on best PPC practices.• Supervise a team of direct reports consisting of four PPC specialists. • Growing paid advertising efforts outside of search by identifying and building out into new channels from scratch.• Improve all paid search channels though daily account optimizations via Google Ads, Bing Ads, Facebook Ads, Linkedin Ads, Quora Ads, Reddit Ads, Adroll, and Outbrain.• Expand leads by identifying and implementing new keyword opportunities across multiple industries.• Increase average CTR from 1.5% to 3.5% by creating compelling ad copy enhancements and creation.• Increase over all qualified leads from an average of 50 per week to 200.• Lower cost per acquisition from an average of $1,000 to $750.• Set up and enhance offline conversion tracking via a CRM to utilize smart bidding strategies.• Implementation of Call tracking via CallRail.• Produce landing pages for paid search efforts to improve and maximize conversions.• Utilize daily reporting and performance analytics to ensure ROI.

Bachelor'S Degree, Marketing, 3.88 Gpa

Associate’S Degree, Business, Management, Marketing, And Related Support Services

International Business, 3.88 Gpa