Recreation & Retail segment sales manager for the LA & SoCal Markets. Directly oversee and manage a team of 9 winning Sales professionals and collectively manage $50MM in annual Revenue.

• Responsible for a base of 150+ current PepsiCo Foodservice customers based in the Los Angeles/Orange County Market while focused on new business acquisition with the use of PepsiCo’s portfolio• Consisting selling in new line extensions of PepsiCo products to current customers• Created custom marketing programs for new PepsiCo customers to drive sales

-- Manage sales promotion Revenue, Profitability and Costs to achieve annual revenue targets - Executes and monitors Promotion Plans to Achieves Goal - Monitors promotions to identify incremental selling opportunities- Leads with Insights - Understands the Implications (So What, Now What) - Negotiates Win-Win Solutions - Prepares and Plans for Dialogue - Articulates the Customer Strategy and leverages PepsiCo Business Knowledge- Use analytics and insights to provide… Show more -- Manage sales promotion Revenue, Profitability and Costs to achieve annual revenue targets - Executes and monitors Promotion Plans to Achieves Goal - Monitors promotions to identify incremental selling opportunities- Leads with Insights - Understands the Implications (So What, Now What) - Negotiates Win-Win Solutions - Prepares and Plans for Dialogue - Articulates the Customer Strategy and leverages PepsiCo Business Knowledge- Use analytics and insights to provide inputs to the forecast process to provide reliable predictions of future sales, revenue, and profits - Analyzes Forecast and promotion Data and Trends to Increase Sales and Profitability- Work with others to drive solutions to promotion and forecast issues - Actively works to solve Customer promotion needs- Influences Others to Act and builds Compelling Communications Communicates with and manages handoffs with demand planning, finance and customer managers to execute sales promotions/initiatives Show less

Small Format - 10/2012 to Current- Responsible for driving volume, share and profit in 1300 accounts in the Convenience & Gas, Drug, Dollar and Independent Business Segments producing 1.1 million cases and 18 million dollars in revenue per year.- Coach, lead and develop 6 sales representatives and 4 Reset merchandisers to drive superior marketplace execution and customer service, share growth and profit performance.

Large Format - 1/2011 to 10/2012- Responsible for driving volume, share and profit in the Multicultural Grocery and Mass Segments producing 900,000 cases and 3.5 million dollars in revenue per year- Coach, lead and develop 8 sales representatives and 4 merchandisers in Multicultural to drive national and local sales initiatives along with providing superior marketplace execution and customer service.- Earned True Excellence Award in 2012 for Top Performance.

Led and developed a team of 12 merchandisers.- Managed and controled a depertmental yearly budget of over 1MM dollars. - Conducted all interviewing, selection, and hiring for Laguna's Merchandising Department.- Drove and developed processes to maximize profit margins for organization.- Increased productivity through leveraging new technologies and flexing labor to fit the needs of the business.- Created forecasting tools, sales trackers and scorecards to assist sales… Show more Led and developed a team of 12 merchandisers.- Managed and controled a depertmental yearly budget of over 1MM dollars. - Conducted all interviewing, selection, and hiring for Laguna's Merchandising Department.- Drove and developed processes to maximize profit margins for organization.- Increased productivity through leveraging new technologies and flexing labor to fit the needs of the business.- Created forecasting tools, sales trackers and scorecards to assist sales team.Achievements- “True Blue” Recipient- “On the Spot” Recipient – PBC Outstanding Customer Service Acknowledgement - Developed and promoted 4 merchandisers- Developed an on-boarding program for the training of all future merchandisers.- Led the BU in Merch Productivity Scorecard in Q1 2010 Show less