Responsible for $X.B in yearly sales revenue. This includes total P&L responsibility across stores and e-commerce, developing and executing category strategies both short and long-term, negotiating with supplier partners, developing, launching, and optimizing product assortments, and leading a diverse team of merchants and cross-functional team members.

Drove revenue growth, increased profitability, improving strategic partnerships with high profile suppliers, developing new supplier partners, and partnering with merchants and cross functional teams to deliver an exceptional customer experience across Consumer Electronics.• Strengthened relationships with high profile suppliers that operated across multiple categories, merchant teams and cross functional teams.• Challenged existing processes and work streams between merchant, site, and supplier teams. Led cross-functional meetings to ensure clear communication and coordination of teams fostering a collaborative environment to create a best-in-class destination for our combined brands. • Collaborated with major brands such as Google, HP, Intel, Microsoft, and Samsung to co-create and execute integrated marketing initiatives. Increasing supplier spend, brand value and revenue growth.

Grew yearly e-commerce sales revenue to $XXXM. Total P&L responsibility for multiple diverse categories - Tablets, Connected Home, Audio, Smart Watches and A/V Accessories. Developed and executed category strategies aligned with company objectives, optimized product assortment, pricing, and promotions to meet customer demands to grow sales revenue, profit, and share.Led a cross-functional team to successful development of exclusive tablets establishing product design, technical specifications, features, software design and pricing strategies that aligned with market demand and competitive positioning.

Responsible for total P&L for Desktops and Monitors categories. Included product assortment for stores and e-commerce, purchasing, promotional activities, advertising, contract negotiation and supplier management.

• Led and managed a district comprising of 34 store locations, overseeing all aspects of department operations, including sales, customer service, inventory management, and employee development.• Pivotal role in 16 successful Grand Openings. Orchestrated department layout, fixturing, assortment planning, hiring, pre-opening set-up team and initial opening sales team.• Developed and executed comprehensive strategies to drive sales growth and achieve revenue targets, consistently exceeding performance metrics.• Conducted weekly store visits nationwide, providing guidance, coaching, and support to store managers and sales teams. Drove consistency in store’s merchandising and opened lines of communication between merchants and store team leaders.