Robert Casper Email & Phone Number

Author of “Marketing Planning Guidebook: A Practical How-To Guide for Bridging Silos to Create Rewarding Marketing Plans.”As the founder of Marketing Convergence Solutions, I draw upon extensive corporate and agency experiences to help businesses align sales and marketing teams in the marketing planning process. My mission is to use marketing convergence ideas to create high-impact, integrated marketing strategies and tactics that improve the customer experience to drive customer acquisition, retention, and revenue growth.Expertise and ServicesI specialize in strategic marketing planning and creating customer-focused marketing initiatives. By developing measurable marketing and sales objectives, I have delivered results for industry leaders across national and international markets. My proven approach emphasizes creating integrated marketing strategies and tactics that resonate with target audiences to achieve objectives. Educator and Marketing InnovatorFor marketing educators, I offer a course syllabus focused on Marketing Convergence strategic planning, a process that bridges silos between sales and marketing functions and aligning messaging and content across traditional and digital communication channels. This course equips students with practical skills to:-Develop actionable, collaborative strategic marketing plans-Enhance customer engagement, lead generation, and sales performance-Master facilitated group planning techniquesAuthor and Thought LeaderIn my book, “Marketing Planning Guidebook: A Practical Guide for Bridging Silos to Create Rewarding Marketing Plans,” I introduce the concept of marketing convergence for strategic planning. Marketing convergence refers to the process of aligning messaging and content across traditional and digital communication channels while fostering collaboration between marketing and sales functions. When sales and marketing teams share insights about customer preferences, messaging can be consistently aligned across all media channels—including traditional advertising, social media, and content marketing—ensuring a cohesive brand presence.The guidebook is part of a comprehensive planning package designed to equip marketing managers with essential tools including training, facilitator resources, and real-world examples of integrated marketing objectives, strategies, and tactics. Together, these resources provide a structured framework for creating effective strategic marketing plans that foster measurable business growth.For more information, visit www.MarketingConvergenceSolutions.com.

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  The University Of Memphis

  Business, Management, Marketing