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Experienced General Manager within consumer packaged goods with expertise in Operations, Product Management and Financial Management. Solid track record of delivering results through leveraging business insights, analyzing market trends, cross functional leadership and business partnering. S K I L L S
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Manager Business Planning And AnalyticsJohnson And Johnson May 2008 - Apr 2011Managed the business planning process for the $985MM Beauty Business Unit within Johnson & Johnson Consumer Healthcare. Key duties included: 1) facilitating the monthly executive business unit sales forecast meetings, 2) managing the monthly development of 10 Brand level sales forecast, 3) development of all new product forecast, 4) performing category and competitive analysis, 5) developing sub-processes to ensure cross-functional visibility and seamless communication of sales forecast and 6) supervising 2 BPA analysts. Accomplishments:Improved senior level decision making capabilities by re-engineering the Beauty Business Planning Process.Improved forecasting accuracy by introducing new forecasting methodology to Beauty Business UnitLed implementation of Consumption based sales forecasting models for Beauty Business Unit.Developed and implemented New Product forecasting model and supporting trade inventory tracking tool Formalized the Club forecasting process for Beauty category. -
Manager Us Forecasting Process - Demand ManagementPfizer 2002 - 2005Morris Plains, New JerseyManaged the $ 2.3B Pfizer Consumer Healthcare (PCH) Consensus Sales Forecasting process. Key duties included: 1) facilitating the monthly sales forecast meetings with senior management, 2) managing the monthly development of the divisional SKU manufacturing forecast, 3) managing the Forecasting department consisting of 8 analysts including recruitment, training and development, and 4) participating in monthly S&OP meetings.Accomplishments:Improved senior level decision making process and sales forecast accuracy by leveraging internal customer insights to re-engineer the PCH Consensus Sales Forecasting Process.Improved visibility and response time to operational and product supply issues by consolidating the roles of the Forecast Analyst and Sales & Operation Planning Analyst to create the Demand Analyst role. Reduced backorders impacting the Club channel, Puerto Rico/Caribbean sales and Professional Samples by instituting an Excel-based supplemental forecasting process to provide greater visibility of demand requirements to Manufacturing. Received award of recognition for Innovation.Achieved “Best in Class” status for forecast accuracy by incorporating the extensive use of business analytics and business partnering with Brand Management and Sales Administration. -
Associate / Assistant Product Manager - Rolaids / BenadrylPfizer 1998 - 2002Morris Plains, New JerseyDelivered Brand sales and share objectives by leading new product development and leveraging business insights for the $95MM Rolaids and $150MM Benadryl brand.Accomplishments:Achieved 10% sales increase by leveraging consumer insights to identify new packaging and graphics. Led cross-functional team in the development and implementation of new packaging and graphics across the entire franchise.Delivered an incremental $3.5MM profits and 5% dollar share increase by leveraging Category Management insight to develop and execute a pricing strategy, with objective of aligning price at shelf within product category while delivering incremental profit for both brand and trade customer.Grew incremental sales 7% by leveraging Sales insight to develop and implement a strategy to maximize merchandising performance at shelf based on Trade funding. As a result, specific merchandising vehicles were recommended based on Brand strategy and objectives, while inefficient merchandising programs were eliminated. Led the Multi-symptom Pediatric Re-launch Initiative resulting in: 1) optimization of packaging graphics, 2) development and implementation of the pediatric media strategy and 3) commercialization of new Fastmelt product line. This initiative resulted in increases of 5% in brand awareness and $5.0MM sales for the Pediatric franchise. -
Senior Financial AnalystPfizer 1995 - 1998Morris Plains, New JerseyResponsible for the financial management of the Personal Care Portfolio within Pfizer Consumer Healthcare:Key Duties:Led monthly and quarterly closing and reconciliation processConducted financial valuation and analysis of proposed business initiativesLed quarterly Brand performance review
Robert Cheek Skills
Robert Cheek Education Details
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Finance And Marketing -
Accounting And Business/Management
Frequently Asked Questions about Robert Cheek
What is Robert Cheek's role at the current company?
Robert Cheek's current role is CPG Business Planning and Analytics | Sales Forecasting Professional.
What is Robert Cheek's email address?
Robert Cheek's email address is fl****@****ast.net
What is Robert Cheek's direct phone number?
Robert Cheek's direct phone number is +197346*****
What schools did Robert Cheek attend?
Robert Cheek attended New York University, City University Of New York-Baruch College.
What are some of Robert Cheek's interests?
Robert Cheek has interest in Children, Aviation, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Currently A Licensed Private Pilot.
What skills is Robert Cheek known for?
Robert Cheek has skills like Shopper Marketing, Cross Functional Team Leadership, Pharmaceutical Industry, Consumer Products, Product Launch, Customer Insight, Competitive Analysis, Global Marketing, Marketing Strategy, Brand Management, Forecasting, Market Analysis.
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Robert Cheek
San Francisco Bay Area3gmail.com, gmail.com, uvify.com -
2cheekbros.com, bbpllab.com
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3appirio.com, gmail.com, wipro.com
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2network1consulting.com, plaidonline.com
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