Building an A24 style gaming and creative studio for the future of media.

As an early proponent of sustainable design, Robert created BAMIN, a US utility patented mass-customization and fashion brand that lets people infinitely remix bags, on demand, without buying new styles. For the company, Robert has:+ Successfully executed a fundraising round.+ Managed a technology team in the US and Ukraine to build the initial platform.+ Sourced & managed creative partners and talent for marketing assets.+ Established wholesale partners.+ Sourced and managed manufacturing in Mexico, US and Turkey.+ Collaborated with numerous influential retailers, including LN-CC, and Harvey Nichols in London.

As an independent consulting practice, Robert advises start-ups and global fashion-based brands on how to effectively communicate and authentically connect with culture in today’s digital and more conscious world. Robert's practice included but not limited to:+ Collaborate with internal teams to develop and execute effective unique brand positioning, strategy, and messaging. + Develop and execute community building storytelling campaigns and physical activations.+ Assemble and lead creative and production teams to realize creative projects.+ Leverage a wide-ranging network of influential fashion, design, art, and media world talents for buzzworthy creative collaborations.Select clients and projects:NIKEAs a consultant and frequent collaborator of Nike’s Global Communications and Nike NYC’s NRG teams, Robert has helped create groundbreaking, socially conscious projects by producing youth culture research, and developing activations and community events that ensure the brand remains culturally progressive. DOLCE VITA, STEVE MADDENRobert analyzed Dolce Vita’s brand and communication strategies and identified ways to engage their existing wholesale customers and spark new relationships with influential consumers.ALALAAs a consultant and writer, Robert worked closely with the CEO of Alala to position and sharpen its message of female empowerment. Robert’s comprehensive brand strategy consulting project culminated with #AlalaAllDay, a campaign to tell an inspiring story of making it in New York. MOVING IMAGE & CONTENTFor the award-winning marketing agency, Robert worked with senior executives to help establish new messaging that not only defines its purpose but also to attract new B-to-B customers. Robert has worked on numerous internal projects and campaigns for their clients, of whom include Youtube, Diesel, La Mer, Steve Madden, Google, etc.

As one of BoF’s first contributors, Robert helped create The Daily Digest, a curated industry news series that engaged and grew its following. Robert has discovered emerging design talents, profiled established creatives, and interviewed CEOs. He is known for popular and edgy stories that champion marginalized identities done in collaboration with emerging and influential photographers, creatives, and artists. Often, Robert’s work anticipates important fashion and cultural trends.Selected Articles:HOW NBA TUNNEL WALKS BECAME FASHION MARKETING MOMENTS https://www.businessoffashion.com/articles/luxury/how-nba-tunnel-walks-became-fashion-marketing-moments/WHY LUXURY BRANDS ARE BETTING BIG ON TENNIShttps://www.businessoffashion.com/articles/luxury/why-luxury-brands-are-betting-big-on-tennis/RAUL LOPEZ'S LUAR: FROM BURNOUT TO HIT BAGhttps://www.businessoffashion.com/articles/entrepreneurship/raul-lopezs-luar-from-burnout-to-hit-bag/WHAT FASHION CAN LEARN FROM GENZ'S APPROACH TO GENDERhttps://www.businessoffashion.com/articles/retail/the-state-of-fashion-2023-report-gender-fluid-fashion-gen-z-brands/THE BUSINESS OF CASTING QUEER MODELShttps://www.businessoffashion.com/articles/intelligence/the-business-of-casting-queer-modelsTHE STORY OF TELFAR: AGONY, ECSTASY, AND COVID-19 https://www.businessoffashion.com/articles/intelligence/telfar-new-york-designers-shopping-bagTHE STREETWEAR GENERATION TURNS TO TENNIS https://www.businessoffashion.com/articles/intelligence/the-streetwear-generation-turns-to-tennisWHAT HAPPENED TO HOOD BY AIR?https://www.businessoffashion.com/articles/intelligence/what-happened-to-hood-by-airINSIDE NEW YORK’S DOWNTOWN: FLUID AND FREE https://www.businessoffashion.com/articles/intelligence/inside-new-yorks-new-downtown-fluid-and-freeCONCERT MERCH COMES OF AGEhttps://www.businessoffashion.com/articles/intelligence/concert-tour-merchandise-justin-bieber-rihanna-kanye-west

As a reporter, Robert’s beat is often on the edge of culture and he has written articles that champion and amplify voices of marginalized people who often create culture. Robert’s work has appeared in the following publications: NOWNESS, HIGHSNOBIETY, MR. PORTER, THE FACE, iD, VICE, THE NATIONAL NEWSPAPER (DUBAI), V MAGAZINE, V MAN MAGAZINE, DETAILS, etc.

As one of the first publications to take fashion content online, Robert worked closely with the editor-in-chief, founder and publishers to grow its subscriber base. Robert’s work included, but not limited to:+ Grew subscription from 3,000 to 40,000 subscribers with engaging content.+ Conceptualized, developed and produced all content with editor-in-chief.+ Built and managed a 50 plus global network of strong writers and creatives.+ Attended select global fashion week destinations.+ Wrote 2-4 features per month.+ Manage editorial staff of 5.

Robert co-founded a womenswear line to compete in the contemporary market. Robert’s work included, but not limited to:+ Sourced and managed production in China and India.+ Built a network of creative talents to produce marketing assets.+ Managed brand relationships with the media and fashion industries.+ The products appeared on the pages of New York Times, WWD, Elle magazine, etc. + Products sold at department stores like Lane Crawford in Hong Kong.

An award-winning boutique agency providing strategic marketing, advertising, and brand imaging. Clients included: Gap Japan, Phat Farm, Baby Phat Girls, Phat Farm Boys, Akashic Books+ Promoted to New Business Director in 2 years while still in college.+ Developed brand image concepts, campaigns, and creative collateral pieces with the art department and president.+ Supervised, developed, and implemented new business strategic programs.+ Participated in concept pitches to several company executives.+ Represented the company at various trade shows including Collective, Project, and Coterie.