Director Of Customer Experience
CurrentSmith Brothers Farms is a locally owned-and-operated dairy and home grocery delivery service, with over 70,000 customers throughout the Pacific Northwest (Seattle and Portland markets).As the Director of Customer Experience, I am in change of business operations for Smith Brothers Farms' home delivery service. I am privileged to lead 3 outstanding teams (marketing, sales, support), serve as the product owner for all customer-facing platforms, and partner with colleagues across the organization to innovate and compete in the growing home grocery delivery market.Key Accomplishments: - Lead end-to-end launch of new home delivery service in Portland market (Alpenrose brand).- Design and launch of new website and mobile applications (iOS, Android).- Implementation and launch of multi-channel (email, phone, chat, text, social) support via Zendesk.- Creation of customer experience journey map, leading to multiple, ROI-positive CX/CE projects.- Driving improvement across multiple KPIs (customer acquisition, retention, cost/acquisition).