I grew and now lead one of 5 pillars of ‘Marketing Intelligence’ in the Global Marketing Services dept for for 8 gambling brands in 20+ markets, managing 3 FTEs and 6 contractors to deliver real time (Tealium AudienceStream) and batch (Unica) audiences to all owned media and programmatic channels.Manage process, team availability and a £2M+ annual budget to deliver correct, compliant audiences on time (Jira, Monday.com, Mediatool)Design a universal last-touch view-through controlled attribution model to evaluate RoI on all campaigns, increasing ownership and evolution of campaigns to automate, optimise and iterateWrite QRHs, playbooks, roadmaps, and regulatory ruleset literature and educate marketeers on these resourcesPresent training, reviews and workshops on exploring new angles on customer data and creative message/ offers to support marketing objectivesCollaborate on extra curricular projects with other internal and product facing teams including facilities management, product design, game design, and campaign designShare my theory of 1st, 2nd, 3rd level customer data and promote analytical techniques to plan and understand campaign/customer journey designs

I joined to be the UK point of contact for all SFAS and Datorama inquiries and implementation.

I was one of 3 solutions team members onboarding clients to a data storage, processing and visualisation tool covering data investigation, schema design and dashboard creation in a UI.

I contracted for the VW team as they roll out a framework for processing global requests for DCO, audience creation and tagging.- Built an off-the-shelf audiences catalogue- Fulfilled audience creation request tickets using a keyword targeting tool (Semasio)- Audited tech partners for inclusion in the segment creation and insights suite

I joined a solutions team to support adoption of ‘enterprise’ type agencies/ advertisers and grow existing ‘media-only’ relationships into contracted analytics clients. This was an extremely diverse role spanning dozens of accounts with an immense technical learning curve.- Provided support for a range of in house tools and external products for clients- Managed projects from opportunity recognition (salesforce) through data collection, server connection (AWS S3), data modelling (AWS Redshift), analytics (R Studio) to presentation (Tableau)- Acted as a front of house point of enquiry, answering commerical problems with technical solutions- Led numerous marketing, process and internal infrastructure ventures- Contributed to design of an in-house data connecting and processing sandbox- Wrote (HTML, Javascript), deployed and troubleshooted data collection pixels (appnexus) across every main DMP and TMS

Took charge of this new role on the Hewlett Packard Enterprise account at the EMEA office, to specialise in audience tech, analysis and targeting strategy.- Combined briefs and live online interaction points to develop, implement, analyse and iterate an audience segmentation strategy (Bluekai)- Explored and refined new angles on audiences and creative message to support marketing objectives and gain greater insight into HPE's customers' demographic, interests and behaviours- Consulted for the regional Annalect team on audience strategy, tech stack audits, platform requirements and DMP best practices for enquiries from other Omnicom accounts- Troubleshooted, tested and submitted improvements to tech partner platforms in audience segmentation, inventory buying (Turn) and web analytics (Omniture)I then became part of a new outfit of 3 supporting the media planning team on the Intel Inc account at the EMEA office, to manage the ad tech stack, campaign measurement and reporting.- Received campaign media plans, assessed media partner compatibility and prepared data connections to be able to measure performance from online reach to converted revenueImplemented and tested tag code for the adserver (DCM), DMPs (Neustar & AAM), the Contact Management Tool (Eloqua), DSPs (DBM, Tradedesk, social platforms) and 3rd partner ad platforms- Connected data sources for dashboards (Origami) for monitoring campaign progress, automating where possible- Designed a tool to filter trending articles via twitter’s API (Postman)- Audited tech providers for suitability for other accounts and worked with DMP solution partners to develop their products and enable them to deploy as a managed service within Omnicom across the group’s accounts- Reported regularly on campaigns, looking at dozens of metrics across numerous dimensions to provide insight, reaction and prediction, applying campaign attribution (GA) of sales to measure RoI

Baritone and Alto

Joined the Ad Ops team to set up and monitor technology and was promoted after 9 months to work on the company’s new DMP and automating data-rich reports to provide insight on campaign performance.- Designed and coordinated the implementation of ad placements and targeting options for use by Ad Ops in a multi-title web environment- Provided technical support and queried databases in the ad server (DfP) and site analytics tool (GA) for investigation and publishing as informational tools for ad ops, sales and an audience analytics team- Linked datasets then designed and built dashboards based on adserver data in spreadsheets and a DV tool (QlikView), for ad ops, sales teams and business decision makers- Specified requirements within page data layers and ad tags for new or sites in development sprint to provide targeting options for high-performing, content-based product packages- Packaged and maintained products for use by sales in an API’d inventory management tool (AdBook)- Oversaw an integration (jitterbit) with the CRM (salesforce)- Forecasted inventory availability via various statistical methods- Took on responsibility for the DMP (Lotame) across over a dozen websites, writing behaviour collection rules, categorising segments, training staff, running optimisation reports and safeguarding the integrity and infrastructure of the company’s audience data in direct deals with SSPs (Pubmatic, adswizz) and network publishers (sublime, reactx, widespace etc)

Assisted with:- Trafficking banner /multimedia ad campaigns for websites and apps on the Appnexus exchange.- Processing support tickets concerning creatives and segment /tracking pixels for advertising agencies.- Troubleshooting ad setup for digital publishers with direct ad partners and 3rd-party RTB.- Lead-finding

Entered phone and street interviewer team (8 people) practising a collaborative effort and methodical approach to a very flexible, target-defined process.- Joining a project backed by the BIBA interviewing brokerages of various sizes achieving more than double the average success rate with recruiting branch representatives to a survey panel.- Assisting with an opinion poll on UK employers’ perceptions of Rotherham College.- Working on a study on the past employment of the over 90s for the NCS.- Carrying out a broker feedback survey for RSA and DAS.- Surveying visitors’ tourist activity for York City Council.- Collecting employment lawyers’ opinions on potential new employment law accreditation and recruited to focus groups for the Law Society. - Helping with a critical investigative report on a sensitive subject for the citizens of Medway on a tight deadline observing utmost sincerity, confidentiality, consideration and respect.- Aiding in feedback collection for Shopacheck exercising courteous telephone manner, accurate data entry and reliability, working 11 hour shifts and on Saturdays and bank holidays.- Engaging with power company executives across Europe to collect qualitative data on their risk management strategies for Marsh Insurance.- Researching the market in regards to popular suppliers of handheld mobile tech for Varlink.- Conducting a survey project targeted at those with experiences of the Work Program for the DWP.- Participating in data gathering for a report on gentlemen living alone over the age of 75 for the RVS.

I planned and led rehearsals and concerts. The choir is free to join and rehearses 7.45pm on Wednesdays at Bulmer Village Hall.

Rehearsing for and performing in 2 services per week during term time.

Facilitated the acquisition of contact details for business leads in University careers depts and law firms.> Aiding digital marketing and website CMS.> Producing outgoing mail batches.> Conducting competitor research.

Assisted MDs during the fund raising and start up process.

- Invoicing/bookkeeping- writing copy- fund finding- marketing strategy/design- market research- proofreading/editing agreements- project site visits- composing business documentation- handling enquiries/clients- VAT/corporation tax calculations- lead finding- tackling specific project tasks:As an example, working on 5-6 figure projects which scoped, fitted and managed refuse/biomass to hot water/steam heating systems with electrical generation capabilities for industrial and commercial SME clients and grid power JVs, specific project tasks would include:- Researching and preparing information on industry standards, directives and options for client meetings, site visits, accreditations and permit applications, environmental and planning.- Procurement of fuel supply contracts and grading of waste and woodchip sample analysis data according to EU guidelines in respect to energy efficiency calculations and emissions (ie for smoke control zone exemption, enhanced capital allowances and renewable heat incentive eligibility).- Communicating with all annexes of the business: clients, accounting, legal, contracted experts and engineers.- Being wholly responsible for minimum chimney height calculations, project feasibility studies and financial modelling.

Running errands in and out the office

Oversaw MR and fund-finding for this innovative startup. Its genesis was the Classical Music Nights in Sheffield events series which involved pitching, budgeting, booking, advertising, running and presenting musical evenings in bars in the city centre.

This position involved rehearsing for and performing in daily services, teaching musical theory to choristers and maintaining a musical score catalogue. I also worked as a barman and private tutor.

Planned and lead rehearsals under Tom Leech.

Music-making for the CofE - rehearsing for and performing in daily services.

We 5-6 team members gave workshops to various secondary schools in the SW, explaining voice types and genres.We also helped out in the choir rehearsals and concerts.