Robert D’Amario Email & Phone Number

Vaughan, On, Ca

Toronto, Ontario, Canada

Promoted to Marketing Manager, responsible for optimizing all digital marketing activities related to generating qualified leads, increasing conversions and ensuring accurate tracking & reporting across all segments of the business (Corporate, Climate, and Investor product lines). Became the sole owner of our paid social program and HubSpot - our marketing automation platform.STRATEGIC CAMPAIGN PLANNING: Spearheaded the “Top-Rated Badges” initiative, generating $1M in revenue over six months and surpassing the target goal by 33.3%. Identified target audiences and developed a comprehensive marketing plan, including funnel creation and multi-channel touchpoint strategy. Crafted compelling messaging and collaborated with the design team to establish the creative theme.PAID SOCIAL & BUDGET MANAGEMENT: Became the sole owner of our paid social program, managing a budget of $300K. In Q1, exceeded the lead generation target by 81% while reducing the cost per lead by 46%. By end of May, achieved 61% of the total lead target for the year, while utilizing only 32% of the overall budget. Before the start of H2, I met the annual lead generation target while utilizing only 50% of the total ad spend. DATA TRACKING & REPORTING: Conducted a comprehensive audit of our entire reporting model, recovering 1150% of leads, and 443% of Marketing Qualified Leads (MQLs) initially overlooked in Q1. Updated & corrected the workflow between our two data sources, showcasing proficiency in managing and troubleshooting marketing automation systems.AUTOMATION & OPERATIONS: Became super admin of our HubSpot account, responsible for managing over 700 workflows, 600 landing pages, 200 forms, and all data migrations between platforms throughout our entire tech stack.

Toronto, Ontario, Canada

Hired as a product marketing specialist, responsible for generating demand to drive net revenue from marketing activities for the Corporate Solutions business. Strategized and executed end-to-end marketing campaigns, contributing to 30%+ of net new revenue sourced from marketing activity.AUTOMATED NURTURE CAMPAIGN: Lead the development of all automated email campaigns triggered from website downloads/form submissions. This top-of-funnel ‘always-on’ nurture strategy engaged with over 15k contacts and contributed to $4.3M in revenue over 3 years.GO-TO-MARKET STRATEGY: Led the go-to-market strategy for the ‘Pre-IPO ESG Assessment’ product launch. Developed and executed a highly targeted email and paid social campaign tailored for a niche audience. The launch achieved $2.9M in total closed revenue over 1.5 years.DEMAND GENERATION & GROWTH: Orchestrated the "Private Markets Webinar" promotion strategy, yielding 600+ registrants over a 6 week period, and influencing $289K in total closed revenue.LEAD ENGAGEMENT: Increased the volume of our weekly newsletter subscribers by 140% in 1 year, growing the audience from 1,310 to 3,150 individuals.

Toronto, Ontario, Canada

- Ranked third in sales performance among a group of 20 colleagues across the U.S. and Canada.- Recorded the highest sales revenue in one month from a rookie - $27k, 6 units sold.- Demonstrated strong skills in sales prospecting, cold calling, lead generation, follow-ups, proposal development, and closing techniques. As a result, consistently exceeded monthly KPIs and sales quotas.- Uncovered and identified each client’s unique business needs and goals, and designed a marketing campaign to align with those objectives.

London, Ontario, Canada

Western Men’s Varsity Soccer Team- OUA Bronze Medalist 2018

Acted as a customer service representative and social media assistant