Robert Dimeo Email & Phone Number

Florida, United States

• Established reporting platform for the Retail Staff designed to create and achieve goals, show progress, identify and define areas for improvement and motivate the staff.• Exceeded all KPI goals for the Orlando Region within the first 3 months of my tenure.• Doubled revenue, production, and staffing goals. • Introduced a more consultative approach that created stronger leads that lead to the Orlando Region achieving the highest leads issued, sales and average ticket price for the state in the Face 2 Face retail department.

Indialantic, Florida, United States

• Refreshed and defined three brand concepts.• Responsible for large company marketing direction, including promotional events, community partnerships, social media campaigns, in-store promotions, marketing collateral and loyalty programs for 8 restaurant locations covering 3 brand concepts. • Developed, planned, managed and executed special events and promotions, consisting of contracting and evaluating multiple suppliers, budgets and hundreds of personnel. Events ranged from several hundred to over 20,000 attendees.• Created and maintained the expected completion of each level of projects including defining project specification and objectives, accessing and managing resource availability and needs, budgeting, negotiating contracts and managing project timelines.• Assigned and managed expected results across multiple departments and personnel.• Planned and monitored all outside services as related to department, project and events.• Initiated and developed community and contractor relationships strategically to foster key partnerships which increased brand presence and improved personnel and community culture. • Improved systems, policies, functions, and daily operations to more effectively meet company, marketing and project goals.• Developed and managed departmental annual budgets. • Marketing projects increased end guest counts and company goals above industry averages, resulting in quarterly records for 30 months. • Developed, implemented and grew a social media program which has seen a 400% increase in followers and an over 800% increase in engagement in 18 months.

Holly Hill, Florida, United States

• Provided leadership and management of sales personnel with direct contact customer acquisition, training. • Developed grass roots customer acquisition program to increase lead generation and closing ratio.• Directed Acquisition Program sales which exceeded budgeted revenues by 50%.

Daytona Beach, Florida Area

• Developed and executed marketing strategies across business units and managed their resulting projects through completion across multiple business units—business operations, marketing, financing and consumer relations for 13 racetracks across the United States. • Developed dynamic reporting that aided in the creation and development of unique events for locations and internal corporate functions.• Initiated corporate and business unit demographic presentations designed to guide the processes and policies in developing events.• Implemented a company-wide analytics initiative designed to support both ticket sales and consumer efforts.• Created forecast model for all projects and events used for internal and sanctioning body reporting on the health of the business which was recognized as a best practice for the industry.

Ct

Responsible for all facets of marketing including Entertainment, Player Development and retail departments. Worked closely with outside business owners to maximize marketing spend in one the highest industry tax structures in the country. Oversaw the preparation and implementation of the CRM and Loyalty installations.

Atlantic City, Nj

Responsible for the Advertising, Database Marketing, Direct Marketing, Marketing Operations and Consumer Promotions departments. Marketing project manager for the implementation of the Electronic Funds Transfer system for Trump Entertainment with responsibilities including trouble shooting and resolving both technical and regulatory issues and assisted sister properties during their testing, training and implementations. Chaired the Marketing Calendar Meeting and served on the Exec Hotel Yield Committee. Accomplished a reduction of direct mail production cost by 30% through the redesign of the primary mail piece while producing an increase in the response rate of 4%. Also reduced operational marketing costs by 8% against even revenue, in a declining market, through the use of new marketing campaigns designed for guest satisfaction and maximum profits.

Ri

Responsible for all facets of marketing including Entertainment, Player Development and retail departments. Worked closely with outside business owners to maximize marketing spend in one the highest industry tax structures in the country. Oversaw the preparation and implementation of the CRM and Loyalty installations.

Atlantic City, Nj

Responsible for competitive marketing research and analytics, strategic planning, campaign management and on floor marketing as well as analytics and insights for hotel yield management. Acted as marketing project manager on all program upgrades, installations and development. Maintained and drafted marketing internal and regulatory controls and procedures.

Trump Taj Mahal, Atlantic City, Nj

Responsible for Database Analytics and Insight, CRM Campaign Management and In-House Direct Mail Production departments. Served on the IT Steering Committee, Hotel Yield Management Exec Strategy Meeting and Marketing Calendar Meeting. Achieved multi-million dollar annual saving with increase revenue through increased engagement, acquisition and re-acquisition.

Council Bluffs, Ia And Atlantic City, Nj

Marketing Analysis Manager for Harrah’s and Bluffs Run Casinos, Council Bluffs, Iowa 2002 - 2003• Managed Marketing Analysis Department for two properties.• Provided the executive staff strategic evaluation of marketing campaigns.• Developed and presented monthly and quarterly marketing operational reviews to property and corporate senior executives.• Worked cohesively with the Planning and Analysis Manager on product merchandizing, hotel strategic evaluation, and preparing the properties annual budgets. • Developed an Access database to analyze the effect of cross-property marketing campaigns resulting in an annual savings of $4 million in incentive cash and direct mail production.Eastern Division Senior Database Analyst, Atlantic City, New Jersey 2001 - 2002• Supported new properties during the fastest conversion, to the Harrah’s brand, for a property by restructuring data to match the corporate field structures allowing for early integration of standard marketing programs. • Managed marketing system support for eight properties in five states.• Trained and evaluated existing and new personnel in standard direct marketing programs, analysis, database programs, and corporate operating procedures.• Ensured that brand strategies for corporate supported programs and promotions were followed.• Provided divisional strategic database evaluation.• Provided hands-on support to properties during integration of all enhancements to ensure the data and program’s integrity.

Associate'S Degree, Business Administration, Management And Operations, 3.8

Business Administration And Management, General

Activities and Societies: Delta Sigma Phi, Varsity Crew Team,