Robert E. Smith is a Professor Emeritus of Marketing at Indiana University Bloomington. He possess expertise in research, market research, public relations, marketing, crm and 22 more skills. Colleagues describe him as "Professor Smith taught Consumer Behavior at the IU business school during my second year in the MBA program. While I've enjoyed the benefits of many highly relevant courses during my marketing career, his course and the support he provided during that course have made a real difference in my understanding of and appreciation for the profession. And as a veteran of brand re-positioning and brand revitalization in multiple organizations, I can confidently give Prof. Smith credit for having played a part in changing the courses of brands for the better and having realized brand opportunities that could easily have been missed. His drive to instill the value of exploring, understanding, and applying consumer behavior for acquisition and retention that help to fuel brand and business building made that course at IU one of the unexpected gems of the program." and "Prof. Smith's class was the most useful class I took in college. Although it was a marketing class and taught me many useful techniques I am sure I will use throughout me career, more importantly it taught me things about life and how to live successfully. I also found through his class that if I worked to be successful in my personal life, the professional success would follow. I think of Bob as more of a guru than a professor, but I'm sure he would never admit to that. His ideas and teachings are at the cutting edge of his field and the future of marketing psychology."