Robert Evans Email & Phone Number

Waukesha, Wi, Us

Waukesha, Wi, Us

Responsible for development and implementation of all marketing strategies for Generac Connectivity products and SaaS services for web and mobile applications, targeting consumers, partners, and B2B clients.Marketing Management (B2C & B2B)Developed and owned marketing strategy and tactical execution of campaigns driving department KPI’s that targeted 500,000+ Generac end consumers, dealer network of 6,000 organizations, and a sales team of 50 employees. Organized and managed graphic, digital, data, support, product, and IT resources to achieve campaign goals. Met and exceeded departmental goals annually. Led campaigns that generated $750K in e-comm revenue, recovered 20K legacy customers to achieve over $1M in ARR, and achieved department savings of 250K.Product Management (B2C & B2B)Responsible for roadmap and development of mobile application integrating hardware and software to achieve KPI goals, targeting consumers and B2B clients, leading a team of 10 developers, UI/UX designers, business analysts, hardware engineers and QA engineers. Leveraging a mix of agile and waterfall development processes, regularly achieved timing, budget, and KPI targets. Achieved over 100K downloads, and average rating of 4.5 stars.

Muskego, Wi, Us

Responsible for establishing customer relationships with business owners, development of digital marketing strategies, and fulfillment of marketing deliverables.Business Development / Account ManagementIdentify and pursue clients and develop relationships to establish new business for Evco Marketing. Work with customers throughout the development process to develop a renewed marketing strategy and ensure timely completion of deliverables.Digital Marketing ManagementDefine digital marketing strategy for customers and develop all outlined deliverables including: marketing strategies, websites, analytics tracking, logo development, marketing collateral, social media management, SEO, email marketing, and advertising.

New Berlin, Wisconsin, Us

Reported to CEO of Road-iQ. Responsible for managing the launch of all product marketing related functions for Velvac’s subsidiary vehicle vision system technology company, Road-iQProduct Marketing and Feature DevelopmentManaged the marketing development and contributed to projects to design custom Road-iQ features proprietary to General Motors, Fleetwood, Telogis, and PeopleNet. Responsible for VOC communication internally to gather business intelligence and inform product development.Marketing ManagementOversaw the marketing development team who created Road-iQ strategy, collateral, customer videos, web portal re-design / development, customer-facing website development, design, and coordination of significant industry trade shows.Sales and Account ManagementPresented Road-iQ capabilities to key individuals to develop major account opportunities such as: GM, Jayco, Winnebago, and Walgreens. Contributed to managing customer relationships and gauging project/pilot success criteria.

New Berlin, Wi, Us

Reported to CEO of PPCM. Developed and implemented corporate marketing strategy to improve company brand, increase sales, and expand the reach of the company’s global market.Product Marketing and Account ManagementDefined customer production needs and communicated with engineering team to develop custom solutions. Managed the development of all marketing activities and communications associated with custom machine line suite.Digital Marketing and Brand ManagementDeveloped corporate marketing strategy and brand guidelines. With a $3K budget, launched a global marketing campaign successfully generating over $3M in revenue from converted sales leads over the course of three years.

Las Vegas, Nv, Us

Reported to Regional Development Manager. Responsible for developing and implementing Lenovo retail marketing strategy to increase brand awareness for Wisconsin’s southeast region.Territory ManagementManaged Actionlink’s territory marketing team to execute the retail area training strategy. Consistently met with and trained over 100 Best Buy employees at various locations to regularly exceed regional sales forecasts.Market ResearchPerformed online research of market trends and field research of customer engagement and VOC. Interviewed employees and customers to gauge interest level in new products, desired features, and price points. Delivered monthly marketing research reports to Lenovo’s corporate offices.

St Cloud, Minnesota, Us

Responsible for managing top accounts to maintain and increase sales and donation revenue for business partners and customers.Account Management and SalesManaged sales functions to contact end consumers affiliated with five of Aria’s most profitable customer accounts. Increased quarterly sales revenue high profile accounts, driving additional customer business.

Bachelor Of Science (B.S.), Business Administration And Management, General

Associates Degree, Business Administration And Management, General

Business Administration And Management, General