An experienced market insights leader with extensive experience managing teams of marketing intelligence professionals. Significant experience prioritizing, designing, implementing, and analyzing U.S. and global quantitative and qualitative marketing research projects to support business growth targets. Adept at drawing out actionable insights and business implications of research findings and communicating and collaborating with senior business leaders to achieve business objectives. Leadership experience in applying market intelligence to product development, advertising, new market entry, and business development in the telecommunications, high-tech/software, reinsurance, and not-for profit industries.Specialties: Advertising & message testing / Customer needs research for new product development / Product & company naming / Website content & navigation / Brand tracking / Industrial design / Pricing / Sales win & loss research / Buying behavior / Market segmentation / User interface testing / Market-focused balanced scorecard development