Robert Harless Email & Phone Number

Cumming, GA

• Manage data-driven launch processes for new merchandise in thirteen distinct product silos
• Ensure customer-facing product data not only complies with defined data rules and industry standards but incorporates SEO to drive user traffic
• Work with Marketing and Technical department heads as well as Product Managers to propose, evaluate, and define data attributes and values for integration of product data into an MDM (Master Data Management) system.
• Charged with meeting benchmark year-over-year increases in both the number of new products the company brings to market and the rate at which they are successfully launched on the web store

Greater Atlanta Area

• Provide analysis of sales, web analytics, and marketing campaign performance to inform Customer Relationship Management (CRM) decisions
• Design and carry out A/B testing for e-mail campaigns
• Collaborate with merchants and sales team to develop content optimized to drive sales of stock, special-order, and private label brand merchandise

Greater Atlanta Area

• Partnered with product merchants and vendors to design and create page layouts to drive sales of private label product lines as well as national brands such as Kohler and Jacuzzi
• Reviewed and edited marketing copy to assure accuracy, reliability, and clear communication
• Developed and pitched streamlined catalog layout to improve customer experience and cut production costs. Produced test book and presented test materials to management for approval. Implemented the approved format.

Baton Rouge, Louisiana Area

• B2B account specialist for a variety of online storefront customers with different service and operational needs, working as both primary account contact and as part of a team
• Drove sales and nurtured business relationships with both emerging and established dot com companies
• Proactively negotiated new pricing structure with leading e-tailer when their sales began to decline, which increased sales by two million dollars ($2M) annually --- This pricing structure was subsequently adopted as.

Bachelor Of Science (B.S.), Psychology

Attended on full-tuition scholarship for academics

Bachelor Of Arts (B.A.), Sociology