Robert Hernandez Email & Phone Number

General manager for a large multi-disciplined content team supporting Gaming initiatives across Microsoft organizations and platforms. Areas of focus include support experiences and promotional editorial content in Gaming surfaces such as Xbox console, Xbox App on PC and mobile, and web end point.Define team structure, internal workflows, and resource allocationPartner with the leadership to define fiscal goals, priorities, and key deliverablesDevelop team leads and senior ICs across writing, project management, technical operations, and content management disciplinesProvide end-to-end system analysis for the multiple content teams to inform backend and tooling changes across all gaming platforms (mobile, web, console)Create/maintain internal team tooling for bulk content management including custom code base and scripts that power BI DashboardsGuided content team through paradigm shifting changes including:• Develop and iterate feature integrations for editorial content• Prototyping and launching of branded sub-domains for Dev Studios• Launch of Xbox Assist application on Xbox• Revamp and launch of support.xbox.com• Launch and sunset of the Mixer platform• Numerous codebase and CMS migrations• Devise and transition to shiproom and sprint planning models for project resource allocation• Managed the transition of the team from on-site to off-site model (pre-Covid)

Seattle, Washington, United States

Team lead for a large content team supporting Xbox content for the Care Experience, Mixer Streaming, and Gaming Experiences teams. Define team structure, internal workflows, and resource allocationPartner with the client to define team goals, priorities, and key deliverablesDevelop team leads and senior ICs across writing, project management, technical operations, and content management disciplinesProvide high level system analysis for the content team and clientRepresent the team and curate presentations for quarterly business reviewsManaged transition of the team from on-site to off-site modelGuided content team through paradigm shifting changes including: • Launch of Mixer on Xbox• Launch of Xbox Assist application on Xbox• Revamp and launch of support.xbox.com• Numerous backend and content migrations

Technical operations producer focusing on backend CMS setup and functionality. Provided CMS expertise and troubleshooting to a large content team supporting all of Xbox console dashboards.

Developer and owner of code branch for lead delivery to partner APIs. Primarily worked in PHP and Java to ensure consistent delivery of information into client back end with complex data structures.

Produced and maintained high churn web content for a Higher Education lead-gen marketing company, personally supporting key client with over 30% of site presence.