As the Founder of MOOWY, I lead a dedicated team in growing our e-commerce brand within the garden space. United by our mission to inspire and empower people to enjoy their lawns and plant life, we work together to help consumers achieve golf course quality lawns.Our success stems from a collaborative approach to developing high-quality products like fertilizers, soil conditioners, and grass seed blends. We also invest in educating our customers through insightful written content and engaging video tutorials, believing that informed consumers are the key to a better garden experience.At MOOWY, our focus is on delivering products that are perfectly tailored to both consumer needs and their lawns. We're proud to be one of the few brands in our industry selling directly to consumers, ensuring a personalized and responsive service.Operating across Belgium, The Netherlands, Germany, and the United Kingdom, my role encompasses strategic leadership, financial oversight, and spearheading marketing initiatives. I'm deeply involved in growth-hacking, marketing automation, SEO, SEA, and managing our presence on platforms like Amazon and Bol.com. My goal is to steer MOOWY towards continuous growth and innovation, but it's the collective effort and dedication of our team that truly drives our success in the garden niche.

When I joined TuinMix, a business specializing in personal lawn advice for private landowners (1000m²+) and sales of products like fertilizers and grass seeds, I recognized the challenges in scaling its business model. Leading a strategic transformation, I shifted our focus to direct-to-consumer sales through an online platform, enriched with comprehensive gardening content.Employing the Lean Startup methodology, we tested and validated the initial concept. This approach led to a successful first trial, followed by iterations and enhancements, culminating in the launch of our online store. My role encompassed developing products, crafting an online marketing strategy, and formulating financial and sales plans, alongside designing a content strategy. Additionally, I was instrumental in setting up operations, including the layout of the production site and the fulfillment process.Post-launch in mid-March 2018, my focus shifted to optimizing the online store's conversion rates and refining our Google AdWords campaigns. I also strategized to create rich, engaging content, executed successful Facebook campaigns, and increased business efficiency through process automation. The overarching aim was to streamline operations, allowing the client to concentrate on their core strengths.

According to the International Air Transport Association, the global Passenger Load Factor on commercial airplanes is 81.4%. Consequently, many empty seats are flying around the world, resulting in both a negative environmental impact and a missed business opportunity for airlines.To address this issue, I founded the Student Flight Club, a mobile platform offering the last unsold tickets on commercial airplanes at significant discounts. This platform is exclusive to students, facilitating spontaneous travel on a budget, while helping to increase airline revenue and passenger load factor.Developing the Student Flight Club involved conducting research, developing concepts, testing assumptions, and learning from the results. I applied the Lean Startup Methodology and the Business Model Canvas to rapidly validate or invalidate assumptions with a limited budget. Through numerous iterations, a clear concept emerged. The primary challenge for the Student Flight Club was securing the necessary validation and commitment from the airline industry.

As an aviation consultant I focus on complex multidisciplinary projects, I combine an analytical approach with creativity. My goal is to meet clients’ needs according to passenger experience, budgets and standards. Within projects I'm responsible for the overall development and management of security strategy, security concepts, functional layout designs and functional specifications of security processes and equipment.

Co-founder and owner of a temporary employment agency for school caretakers. Students worked as temporary caretakers at secondary schools and revalidation centers in and around Delft.

Structuring and leading the process of context mapping, identifying user needs and translating these into innovative design directions in order to develop a product that matters to the client's customers.

Leading, organizing and performing the evaluation of the new Schiphol Security Lane and the processes around it at departure filter 1.

Developed a strategic vision, identified user needs and translated these into innovative solutions to build KLM's 2023 Transfer Experience

Mobile discount application both improving local sales as supporting local charity.

This Committee handles all relations with companies and organizations doing business with the association. - Responsible for a substantial part of the raised EUR 300.000 - Responsible for the communication with the different internal committees and advising them regarding acquisition.- Organization of Career or oriented events- 15 hours a week