Having worked in information technology since 1969 and played an active part in the maturation of our industry at all levels since its infancy, I have a rare expertise in managing software projects and software business.My factory automation software project, started in 1974, is still in production.I have owned several software businesses: launching my first one in 1978.My expertise covers more than the simple development of software: as well as financial management of a normal business, software businesses depend on motivation and management of engineers during rapid company growth requiring structural transformation. I have a track record in such areas as well as a record of innovation in continuous development of services, and innovation of revenue models.I launched a B2B aggregation service in 2004 to service the European leisure travel market; established market leadership from the outset; evolved the business structure and technology without external financing. The business was bought by a Swedish multinational in 2016.Currently I’m investing in technology stocks and studying semiotics, trends in society, and psychology.