Robert Jacobson Email & Phone Number

Caldwell, Idaho

As Director of Analytics, I played a key role in driving business growth by delivering strategic insights and ensuring actionable plans were in place. I worked closely with leadership, sales, and operations teams to shape both long-term strategies and day-to-day decision-making.• Conducted detailed due diligence and feasibility analysis for a corporate merger, helping secure over $25MM in additional annual revenue.• Led the financial evaluation of a $750K digital printing press purchase, which cut variable and long-term costs by 20% and set the stage for ongoing savings.• Designed and rolled out dashboards (Excel with SQL back-end, Tableau, PowerBI, and SmartSheets) that made real-time data insights accessible across teams.• Introduced a segmented decile system for categorizing customer accounts, driving focused marketing and sales efforts that boosted revenue.• Managed reporting, reconciliations, and financial analysis to support business operations, applying practical knowledge of GAAP principles.

Boise, Idaho Area

Oversaw both continuous and ad-hoc analytic projects spanning multiple products and marketing channels. • Managed multiple analytics projects, focusing on direct mail, digital, SEM (SEO/PPC), and third-party display sources, enhancing cross-departmental collaboration to deliver insights based on ROMI and ROAS. • Delivered actionable insights into marketing tactic profitability, identifying key areas for resource allocation which resulted in revenue increase of ~10%, achieved by optimizing campaign targeting and refining marketing strategies.• Worked closely with the modeling team to refine and improve customer retention strategies through enhanced descriptive and predictive models.• Led long-term, cross-departmental projects that were completed ahead of schedule, thanks to a proactive approach to collaboration and process streamlining.

Burbank, California

• Enforced City, State, and Federal laws in a patrol function.• Graduated 2nd in academy class for academics.• Received commendations for exceeding basic duties.

Burbank, California

• Developed flexible sales analytics based on geographical region, sales markets, product type, and sales person type.• Researched market and competitor trends to monitor and revise pricing initiatives.• Created and maintained sales territories to increase market share.

• Analyzed financial risk exposure and tracked sales force's pull-through levels to ensure loan profitability and quality.• Created monthly presentations for high-level executives at Bank of America.• Collaborated closely with EVP of Risk and 1st VP of Financial Risk Management.

• Conducted post funding loan audits to ensure compliance with state, federal, and company regulations.• Collaborated with teams to mitigate legal risks and protect Countrywide Home Loan Inc's reputation.

Updated and tracked insulin pumps and insulin pump components in post production.

Bs, Finance

P.O.S.T., Law Enforcement

Aa, Business Management