Experienced and inspiring leader with nearly 40 years in the advertising industry, specialising in graphic design, pre-press, print and film production management. Recently retired as AVP Integrated Production Services at McCann, Mumbai, where I successfully led the Print Production, Studio, Design Cell, Film Production, and Costing departments for 25 years. My leadership has consistently delivered high-quality results for both domestic and internationally renowned clients, driving innovation and excellence in every project.After retiring, I established Studio Switch, a consulting firm dedicated to empowering brands through innovative solutions. Alongside World Brand Archive, specialising in design adaptation, artwork, social media marketing, and comprehensive film and print production.Within a short span I have had the privilege of collaborating with esteemed brands, including Skechers India, Alumil India, TRASSIR India, Classic Marble Company, Venky's, A S Motiwala, and Ramson's Perfumes, among others. My focus has been on delivering tailored solutions to meet the unique challenges of today’s dynamic market.