Robert Kercher Email & Phone Number

Sarasota, Fl, Us

• Responsible for driving BBC’s sales volume and market goals through BBC team, wholesalers, and regional account base• Collaborates with the Division Director on creating and executing a multi-market strategy for all brand platforms• Accountable for increasing the availability and visibility of BBC’s portfolio in Alabama and Florida while working closely with the On and Off Premise National Accounts teams to drive National programs at the account level• Manages multiple levels of salespeople, including a team of direct managers and multiple wholesalers over the region • Responsible for delivering sales growth through all classes of trade while attaining net price growth goals• Deliver the annual plans by market while managing resources to budget

• Responsible for all aspects of sales for Publix in the given market• Implementing ads, features, and promotional/cross-promotional activities • Accountable for driving execution, gaining new distribution, and correcting PTCs• Provide BBC sales force with the necessary training and support to sell against Publix • Work with Region Managers to keep mindshare and programming of BBC sales force and distributors• Collaborate with distributors and the Boston Beer category management team to identify program opportunities and sell category management initiatives• Facilitate communication of account programs, and inventory needs to the BBC distributor network• Evaluating BBC business through IRI, Retail Link, VIP, and other data sources to strategically make recommendations to Publix, BBC, and distributors • Develop and maintain regional account plans that include depletion forecasts in alignment with the overall Publix strategy• Ensure local execution of chain-approved programs through timely, coordinated, and effective communication to BBC and distributor partners• Work closely with National Account Managers to identify opportunities, track sales goals/results, and assist with projects as needed

Michigan & Indiana

Michigan, United States

Maine

Central Upstate Ny

Washington D.C. Metro Area

Washington D.C. Metro Area

Charlotte, North Carolina Area

- Graduated in top 5% of my training class. - Obtained my license in addition to passing all North Carolina state requirements to both sell and quote “the big three” Life, Property, & Casualty. - While on board I had been rated a top producer, finishing in the upper 20% of the office in sales.

Executive Mba, Integrated Management

Bachelor'S Degree