Robert Keyho Email & Phone Number

Greater Minneapolis-St. Paul Area

Providence, Rhode Island Area

• Created strategic business plans for categories within the portfolio with $36MM annual volume to meet profitable growth objectives and achieve sales targets.
• Led Joint Business Planning (JBP) process resulting in collaboration between customer, marketing and supply chain at senior levels, alignment to a +24% “stretch” growth plan
• Developed and executed dynamic trade and shopper marketing promotions that drove sales
• Worked with in-store visibility teams to design “disruptive” off shelf displays that drove impulse purchases over $2MM
• Outperformed competition by meeting and exceeding innovation targets and growing value share by +90bps
• Increased service levels to 98% fill rates by providing accurate sales forecast to supply chain

Greater Minneapolis-St. Paul Area

• Created executable business plans for a retailer during a challenging acquisition environment with $68MM annual volume to hit profitable growth goals and sales targets.
• Led Request For Proposal (RFP) process resulting in Unilever Spreads share growth +300bps and share of shelf space improvement by +25%, exceeding share of market
• Established rapport with Director and V.P. levels, critical to influencing decision making process
• Developed and executed trade and shopper marketing promotions that drove sales
• Outperformed competition by meeting and exceeding innovation targets. Awarded “Tier 1” launch status by retailer for PF Chang’s Entrees and Simple Face Care
• Increased service levels to 98% by providing accurate sales forecast to supply chain

Greater Minneapolis-St. Paul Area

• Managed direct sales team of 4 employees plus the Advantage Sales & Marketing agent network for the SUPERVALU North & Central Regions with $85MM annual volume.
• Developed and executed dynamic trade and shopper marketing promotions that drove sales increases averaging +3% per year
• Outperformed competition by meeting and exceeding innovation targets and growing value share by +35bps

Orange County, California Area

• Formed direct sales team of 5 employees to manage all facets of Kroger West business (Food 4 Less, Ralph’s, QFC, Fred Meyer) with annual volume of $78MM.
• Led change management process by moving Kroger West from a sales agent model to a direct strategic team business model; restructure completed within 3 months without disruption
• Leveraged strong collaborative partnerships with Directors and V.P.’s to influence decision making process

Orange County, California Area

• Managed Unilever’s second largest market based on dollar volume in collaboration with Advantage Sales & Marketing; annual dollar volume was $335MM.
• Pioneered the original Latino marketing programs that are now commonplace in the CPG industry (such as fiestas, storefronts, concert sponsorships, soccer events), designed to engage Hispanic shoppers with Hispanic.
• 2002 Superior Achievement Award, Individual (increased SKU count and shelf placement on Lipton Side Dishes)
• 2001 Superior Achievement Award, Individual (innovative launch of Best Foods Salad Dressings)

Greater Minneapolis-St. Paul Area

• Managed 7 states and 3 diverse Advantage Sales & Marketing sales offices with $120MM volume.
• Received Superior Performance Awards - Pasta Sauces & Side Dishes (2000) and Beverages (1999)
• Awarded Division Of The Year, team member - Central Division (1999 and 2000)

Greater Minneapolis-St. Paul Area

• Drove strategic initiatives with top 5 customer through negotiation, influence and building consensus among upper management.
• Developed supply chain initiatives that became national policies, such as efficiency bracket pricing, vendor managed inventory, unsaleable allowances and “best practice” agreements
• Partnered with Unilever sister companies (Lever Bros., Breyer’s, Gorton's, Lipton) to develop multi-brand scale programs leveraging Unilever’s stable of brands delivering over $4MM in incremental sales

Greater New York City Area

Additional relevant positions include national marketing role with Lipton Tea corporate headquarters. Set annual sales targets, trade investment rates and shopper marketing budgets nationally for all Lipton beverages - mass merchants, supermarkets, club and limited assortment formats.