Research Director, Audience Insights
CurrentSupervise, conduct, and report customized internal research on a variety of projects in Operations, Sales & Marketing, and Research and present findings and implications to upper management. Develop new reports and queries using Business Objects Web Intelligence Tool for PPM sample performance and other metrics. Research, analyze, and report on clients’ competitive marketplace conditions while offering clear explanations both personally and in writing, presenting data in language understandable to research laypersons. Formulate and communicate methodology, policy and practices in areas such as survey and sampling techniques, sample balancing models, market definition, crediting of listening information and reporting of audience estimates. Serve as a company spokesperson, making presentations to small and large customer groups on Nielsen Audio methodology, policy and practices.Case by case handling of sensitive customer issues such as market definition changes, sampling performance, competitive situations, programming and other marketplace changes to aid broadcasters in better utilizing Nielsen products and services. Involves extensive statistical and report trending analyses, as well as discerning and addressing clients’ specific situations and concerns.Play leadership role in project development and execution: coordinate special research projects and/or activities such as cross-market analyses illustrating impact of current events on radio listening, defining requirements and features for current and planned client systems, developing new ways to obtain/provide valuable information from Arbitron report data for “special” reports and presentations to major industry groups such as RAB, NAB, Research Forums, etc. Represent Product perspective on cross-department and cross-company teams in terms of both research quality and client impact.
