Robert Lorenz Email & Phone Number

United States

Glen Ellen, California, United States

Lovingly crafted Pinot Noir sourced from some of the best vineyards in Sonoma, Napa and Mendocino.

Instructor at Wine Industry Sales Education

Napa

WISE – which stands for Wine Industry Sales Education – offers a comprehensive curriculum for wine industry professionals. It is the only wine industry education, training and certification program dedicated solely to direct-to-consumer sales and marketing. All classes are geared to increasing the expertise of direct-to-consumer (DTC) sales and marketing professionals while also igniting their passion for the role they play in a winery’s success. Our courses are divided into three levels, plus an executive series, so we can meet the needs of everyone in the wine industry - from new industry enthusiasts to seasoned direct sales managers to winery CEOs. Complete course descriptions are available online at: www.WineIndustrySalesEducation.com. WISE also offers a comprehensive mystery shopping program for winery tasting rooms, wine clubs and websites as well as on-site team and executive coaching and leadership development programs.For more information, call (877) 740-WISE (9473) See less

Consulting company specializing in Direct to Consumer area of wine business.- Staff Coaching- Tasting Room business evaluation and improvement- Wine Club business evaluation and improvement

Sonoma County, California

Responsible for tasting room and wine club at Girard, Kunde Family Estate and CosentinoKunde wine club more than doubled in size in 2010, and tasting room revenue increased by 23%Girard tasting room business grew 33% over previous year, and club nearly doubled in sizeOpened tasting room on Healdsburg plaza in May 2010Cosentino purchased by VWE in December 2010; was heavily involved in integration process of business

Hired to develop and manage all aspects of the Direct to Consumer experience, including tours, tasting room, wine club, e-commerce, web site development and newsletterLaunched Chalk Hill Chairman's Club in February 2006Began quarterly newsletter program in November 2005Launched Culinary Tour and Estate Tour program in November 2005Worked with outside contractor to launch new Chalk Hill website in May 2006Contracted with outside vendor to manage e-commerce operations - web store launched in July 2006

Managed wine clubs for Geyser Peak and Canyon Road - tripled size of Geyser Peak club in 2+ yearsResponsible for operation of tasting rooms at both Geyser Peak and Canyon Road beginning in February of 2004; traffic and revenue increased over 30% from FY03 to FY05Responsible for budgeting, budget management and long term planning for clubs and tasting rooms

Managed wine club operations for both Sterling Vineyards and Mumm Cuvée NapaSterling club tripled in size and revenue during tenureMumm Cuvée Napa grew over 600% in membership and over 10 times in revenue during tenureResponsible for budgeting, budget management and long term planningResponsible for wine allocation and wine inventory managementSupervised as many as 10 direct marketing staff