Robert M. Email & Phone Number

New York, New York, United States

Strategize interactions in line with user and business needs and refine navigation and hierarchal structures to optimize usability. Implement SEO strategies for web pages and product categories. Collaborate cross-functionally to analyze shortcomings, customer expectations, and competitors to create enhancement priorities and schedules. Monitor latest industry trends. Organize and update website taxonomy including hierarchal structuring and faceting. Create documentation and wireframes. Conduct user testing for new projects and required modifications. Ensure data integrity and regulatory compliance.Job duties include:• Collaborate with cross-functional teams• Perform competitive site reviews to evaluate internal gaps and identify emerging trends• Gather requirements from stakeholders and design teams• Documentation and Wire framing of new projects and enhancements• Maintain and update site PIM, taxonomy, hierarchal structuring and faceting• Assess website performance and refresh SEO strategy for specific categories and landing pages• Lead user testing for new products and enhancements• Data integrity and governanceSite Link : https://www.bhphotovideo

New York, New York, United States

Senior Marketing Manager for Pro Audio and Audio for Video categories. This role also included strong involvement in purchasing / merchandising strategies that helped to increase exposure, and generate new sales channels for a growing department. Liaised with purchasing, advertising, web design, and product manufacturers.Job duties included:• Founder, Project Manager and Content Strategist or the B&H email newsletter• Founder and Director of the bi-annual , 500+ page Pro Audio catalog• Provided direction for affiliate marketing teams to help expand B&H Pro Audio's web presence • Provided direction for social media marketing teams to help expand online exposure• Directed print advertising campaigns• Directed Pro Audio content and merchandising for the quarterly main B&H product catalog • Led on-site marketing strategies for B&H Pro Audio website

New York, New York, United States

Worked as the lead merchandiser of the Pro Audio category . Merchandised product catalog for all channels including: quarterly catalog, website, print and online advertising.Job duties included:• Identified opportunities for new products and sales channels • Created merchandising strategy for the quarterly master catalog, Pro Audio site, and online marketing• Conceptualized, merchandised, and produced educational product and technology guides • Conceptualized and developed print and online vendor Co-Op advertising

New York, United States

Composed music, Sound design, and Foley effects for a wide variety of music, film and multi-media projects and clients. Extensive experience with software and hardware recording, editing, programming and mixing.

New York, New York, United States

Managed and grew sales for the company's software and hardware product line. Handled national retail chains, online resellers, and distributors in Eastern North America. Responsible for reseller training, software & product rollouts, and marketing initiatives aimed at increasing sales and product awareness.