Robert Mark Email & Phone Number

Shamokin, Pa, Us

Hershey, Pennsylvania, United States

Supporting category management and sales teams with actionable point-of-sale and consumer based analyses across a $10B+ confection and snacking portfolio. Shopper behavior shifts, sales performance and trends, category thought leadership, ecommerce and omnichannel, economic trends, out-of-stock implications, and Hispanic buyer insights among many others. Served as data point of contact on recent client mergers and acquisitions.

Hershey, Pa

Sunbury, Pa

Tracked client private brand penetration and sales trends across all departments and categoriesReported on new store development, associate spend, new product growth and other key initiatives to all levels of the organizationAligned internal and external private brands data sources to consolidate databasesManaged vendor and client relations for private brands in several dozen categories, including coordinating promotional planning and funding, providing logistical… Show more Tracked client private brand penetration and sales trends across all departments and categoriesReported on new store development, associate spend, new product growth and other key initiatives to all levels of the organizationAligned internal and external private brands data sources to consolidate databasesManaged vendor and client relations for private brands in several dozen categories, including coordinating promotional planning and funding, providing logistical support, and facilitating new product development from introduction to maturity Show less

Sunbury, Pa

Developed and audited weekly advertising programs, coordinated new and existing inventory, communicated with vendors, and forecasted promotional movement for over 50 grocery categoriesConducted ad hoc analyses for promotional events, holiday programs, SKU rationalization, and store-level requests and reported on findingsOrganized the implementation of new ad planning software and trained coworkers on its use

Sunbury, Pa

Coordinate with category managers and vendors to set item-level retail prices which maximize sales and unit movement for 65 grocery and frozen categoriesMaintain a competitive market position by tracking and analyzing competitors’ price movements, recognizing phenomena such as price elasticity and multiples, utilizing product tiering, and maintaining category-specific profit margins Provide enhanced value to the consumer via unit pricing, private label discounting, and… Show more Coordinate with category managers and vendors to set item-level retail prices which maximize sales and unit movement for 65 grocery and frozen categoriesMaintain a competitive market position by tracking and analyzing competitors’ price movements, recognizing phenomena such as price elasticity and multiples, utilizing product tiering, and maintaining category-specific profit margins Provide enhanced value to the consumer via unit pricing, private label discounting, and temporary price reduction (TPR) and every-day-low-price (EDLP) programs Show less

Bloomsburg, Pa

Assisted with FSL supervisory duties and related academic affairs, administered exams, evaluated student performance, conducted research, sought improvements for the future management of the FSL, provided basic training on lab software, and sought to expand community outreach

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.82 Gpa

Activities and Societies: Graduate Assistant Relevant coursework includes Managerial Accounting, Operations and Supply Chain Management.

Bachelor Of Business Administration (B.B.A.), Finance, General, 3.91 Gpa

Activities and Societies: Phi Kappa Phi and Beta Gamma Sigma honor societies Finance major, Legal Studies minor Graduated Magna Cum Laude.